2×4 is a collaborative group of creative directors, writers, and designers founded in 1994 by partners Michael Rock, Susan Sellers, and Georgianna Stout. With cutting-edge projects in virtually all graphic media-print, web, motion graphics, and environmental design, 2×4′s trademark approach heavily emphasizes critical thinking and research. Known for intellectual content and explorations of rhetorical meaning, many of 2×4′s projects question the nature of design and are as much about the thinking process behind each work as the finished product. This ideology, based on an almost algorithmic approach, is the foundation for 2×4′s pioneering model for design, one that makes process the product.
The work of 2×4 was been featured in exhibitions at the San Francisco Museum of Modern Art and he Museum of Modern Art in New York. In 2006 2×4 was awarded the National Design Award for Communications. Additionally, 2×4 has been featured in numerous publications including Time Magazine, Eye and Idea Magazine.
Tuesday, November 24, 2009
3:00pm – 4:30pm
Room 236 UW School of Art