Who: Edward Galore, Senior Technical Site Manager, Corporate Marketing Group, Microsoft (with Murphy & Associates)

Topic: Improving Search UX through Investments in Usability and Contextual Search Results

When: Thursday, November 19, 5:00 – 5:50 pm

Where: Sieg Hall, room 134

Abstract: There are fundamental limits to how much search can be improved through enhancements to algorithms and fine tuning the back-end processes of crawling, indexing, and querying. However, much can—and has been done—to improve the user experience of search by: 1) Providing search results within context of related results; 2) Situating the results within the user’s context; 3) Organizing the results in a meaningful way. This presentation examines how Bing and others are dramatically improving search—and the search experience—not only with revolutionary technology, but with sound UX design.

Bio: Edward has been developing Internet applications since 1990 and Web sites and applications since 1994. Currently, he is responsible for Information and graphic design, IA, and site development for Microsoft’s internal marketing research Web site. Prior to his current role, he was Product Manager for Primus Knowledge Solutions. He recently received his MS in HCDE from the University of Washington.

HCDE’s Fall 2009 Speakers Series is scheduled for Thursdays, 5:00 – 5:50 p.m. in room 134 of Sieg Hall. View the full Fall 2009 Speakers Series schedule attached and online at: http://www.hcde.washington.edu/nav-courses/521/aut09. Registration for UW students is available by entry code; contact the HCDE adviser by emailing hcde@u.washington.edu.