The Department of Human Centered Design & Engineering (HCDE) is pleased to announce the third annual design competition for the Shobe Prize.

Student teams competing will submit a proposal for a tech-focused or software-based design project by December 7, 2012. Finalists will then pitch their proposal to the panel of judges in winter 2013. The winning designs could be a web service, mobile device app, or another service for personal computing and communications.

Judges will select two winning student teams that each receive $5,000, office space, and one-on-one mentorship from faculty and industry for six months over the spring and summer, in order to develop their project into a prototype and a sales pitch.

At the end of the summer, the winning student teams will have the opportunity to pitch their ideas to a judging panel of professors and industry representatives. The student teams will benefit by receiving guidance and mentoring, getting professional feedback on their final presentations, and having the opportunity to take their ideas to the next step toward realization as products.

Phase 1. Start with your group’s awesome idea. Develop the idea into a proposed project. Submit your group’s proposal to the Shobe Prize committee by December 7, 2012. Pitch your proposal to the judges in winter 2013. You are the winner! Receive $5,000, office space, and one-on-one mentoring from faculty and industry in spring and summer 2013.

Phase 2. Spend the summer developing your group’s project idea. Demo your hard work to the judging panel at summer’s end—get guidance on commercializing your product for real!

Eligibility: All matriculated (Bachelor’s, Master’s, or PhD) students enrolled in classes in any of the UW departments involved in dub
Deadline: December 7, 2012
Apply Online: http://www.hcde.washington.edu/shobe/application