HCDE undergrad interviewed in The Daily for article on”Alpha Females”

daily-mastheadhttp://dailyuw.com/2009/11/10/alpha-females/

By Celina Kareiva
November 10, 2009

There’s an old riddle that goes something like this: A father and a son are in an automobile accident. The father is killed, and the son is rushed to the hospital where a surgeon performs an intricate operation. When the operation has been successfully completed, the surgeon looks down at the boy’s face for the first time and cries, “That’s my son!”

The correct and seemingly obvious answer is that the surgeon is the boy’s mother, but because this profession requires a degree of technical precision, authority and higher education, most people immediately choose a male figure like “stepfather” or “priest.” The riddle is supposed to trigger some intense self-reflection about gender expectations. But whether these concerns are still applicable today is debatable.

Read the entire article, with comments by HCDE undergraduate Jessica Cropley.

Business Week review of new book on importance of design and the evolution of HCD

Photo from Business Week Magazine

Photo from Business Week Magazine

Change By Design

In his new book, the CEO of design shop IDEO Tim Brown shows how even hospitals can transform the way they work by tapping frontline staff to engineer change

View article on the BusinessWeek website.

Browse the “Change By Design”  eBook on the HarperCollins website.