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A Community Bicycle Helmet Campaign For Children

An effective children's bicycle helmet campaign is multi-faceted and depends on the efforts of respected community groups. A local community coalition with a concern for children and the prevention of trauma can play a key role in conducting such campaigns in communities where few--if any--young cyclists have or use helmets. The life-saving potential of such involvement is very high, and the sense of satisfaction will be equally great. It has worked in Seattle, and it can work in your community too.

WHY BICYCLE HELMETS?
Bicycle falls or collisions are a major cause of children's head injuries;.
Helmets have been shown to be very effective at preventing these injuries.
Survivors of serious head injuries are very likely to have permanent physical or behavioral disabilities.

WHAT'S THE PROBLEM?
Very few kids wear bicycle helmets - well under 5% in most places.
Most parents don't realize the danger to their children.
Helmets meeting ANSI, Snell or ASTM standards can be expensive and hard to find in stores.
Few children think that bike helmet use is "cool".
WHAT CAN BE DONE?
Parents need to become aware of the problem.
Helmets need to be made available locally at a reasonable price.
Children need to begin to see helmets as acceptable, even "cool".
HOW DOES A TYPICAL COMMUNITY CAMPAIGN WORK?
Set a goal to double helmet use by children age 5-12 each year.
Use local media to inform the general public.
Distribute pamphlets and posters about bike helmets for kids.
Hold educational events for children and parents.
Make low-cost helmets available through non-profit organizations or encourage bike shops to provide discounts.
Encourage mass-market stores to sell inexpensive, yet protective helmets meeting ANSI, Snell or ASTM standards.
WHAT CAN LOCAL GROUPS DO?
Stimulate involvement by members and other community groups and professionals.
Support campaign costs with in-kind contributions, volunteer time or donations.
Stress that children also need to learn how to follow traffic rules.


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