In the 2017 INSIGHT High School Program, 19 interns spent four weeks learning about medicine and public health through visits with health professionals, service opportunities, and an inside view of public health in action. The internship culminated with the opportunity to develop their own innovative outreach campaigns to reduce distracted driving in Washington. The PEMCO Safe Driving Campaign project was supported in part by PEMCO Insurance, a Northwest company that provides auto, home and boat insurance.
The project was overseen by HIPRC core faculty member Beth Ebel, M.D., a pediatrician and trauma care expert who is the section lead for Safe and Active Transport at Harborview Injury Prevention and Research Center. Ebel’s research has helped doctors, lawmakers and the public better understand the risks of cell phone use while driving.
During the program, the interns experienced the complete process of developing a public health campaign:
In between work on their outreach campaigns, interns took field trips to Harborview Medical Center, Airlift Northwest, the WAMMI Institute for Simulation in Healthcare lab and UW’s biomechanical Ability & Innovation Lab, among others, and participated in community service. These opportunities not only introduced them to a broad array of medical fields and professions, but also added context to their new knowledge about public health.
Applications for the summer 2018 program will open in the spring.
Developed by INSIGHT High School Program interns with support from PEMCO Insurance.
1: “Don’t Be That Guy”
Targeted Behavior: Phone use at stop lights.
Targeted Audience: Young Adults, Commuters and Passengers.
2: “FOMO Costs”
Targeted Behavior: Social media while driving.
Targeted Audience: Teens and Young Adults.
3: “It’s Not Just You”
Targeted Behavior: Distracted driving.
Targeted Audience: Parents.