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Health Education: Radio Novelas

In 2009, HPRC partnered with Sea Mar Community Health Centers and Lupita Patterson, Marealta Productions, to develop and evaluate two Spanish-language radio novelas (or soap operas) to promote stroke awareness among Latinos. Previous research suggests that awareness of risk factors and warning signs of stroke is limited in many U.S. immigrant communities. Culturally relevant communication media, such as radio novelas, are needed for reaching underserved communities.

We conducted five focus groups with 54 Latino adults, mainly first generation Mexican immigrants, to develop, refine and evaluate two six-minute radio novelas. This small evaluation suggested significant improvement in stroke awareness and great enthusiasm for using radio novelas to communicate health education messages. Further study is needed to assess how many people are reached by radio novelas and how their stroke knowledge and behaviors change over time.

If you would like to use these Radio Novelas, please fill out a short registration form so we can track their usage: Novela Use Registration.

Citation: © 2010. Lupita Patterson, Marealta Productions
Funded by a grant to the University of Washington Health Promotion Research Center from the Centers for Disease Control and Prevention. Reproduced with permission.

Learn more about the radio novela project.