Logos, bugs, marks, standards…
It seems every organization would like to be as identifiable as Nike is with their “swoosh”. While logos or marks are important – they are just a single component in the world of identity development. Your Identity Program should also detail how and when your logo is used, the use of specific color palettes, fonts to be utilized, treatment and use of photographs, and numerous other factors that all define the consistent image that you present to your clients/customers. This set of rules is commonly called your Styleguide, or Design Standards. The professionals within Creative Services want to collaborate with you to develop your individual identity – an identity that will present a consistent and unified presence for your organization, service or product.
Please view our <portfolio> for some samples of recently completed projects, or contact us for a consultation for your upcoming projects.
