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HSMGMT 553   (Executive MHA Program)
Healthcare Marketing Strategy
Catalog Description:
Provides an understanding of wholesale and retail markets in the health care sector. Examines market research and the application of marketing strategies and tactics to support an organization's core strategies. Applies the concepts of market segmentation, targeting, and positioning to decisions about design, distribution, pricing, and promotion of health services.

Last Offered:   WIN 2014

section(s):
sln:
instructor(s):
HSMGMT 553 B
14998
Additional Information: