Courses
Marketing for Health Services and Health Services Organizations
Catalog Description:
Upcoming: WIN 2010 Section: HSMGMT 553 A SLN: 14232
Grading: 2 credits, graded
Instructor(s): Welton
(Web page for registered students) Provides an understanding of wholesale and retail markets in the health care sector. Examines market research and the application of marketing strategies and tactics to support an organization's core strategies. Applies the concepts of market segmentation, targeting, and positioning to decisions about design, distribution, pricing, and promotion of health services.
Past Instructor(s): Welton
Upcoming: WIN 2010 Section: HSMGMT 553 A SLN: 14232
Grading: 2 credits, graded
Instructor(s): Welton
(Web page for registered students) Provides an understanding of wholesale and retail markets in the health care sector. Examines market research and the application of marketing strategies and tactics to support an organization's core strategies. Applies the concepts of market segmentation, targeting, and positioning to decisions about design, distribution, pricing, and promotion of health services.
Past Instructor(s): Welton
Additional Information:
