Course Listings

(Listings change and become more complete as quarters near)


HSMGMT 553
Healthcare Marketing Strategy

Catalog Description:

Provides an understanding of wholesale and retail markets in the health care sector. Examines market research and the application of marketing strategies and tactics to support an organization's core strategies. Applies the concepts of market segmentation, targeting, and positioning to decisions about design, distribution, pricing, and promotion of health services.

Recent Offering:   WIN 2014
Instructors:   Welton,

section(s):
sln:
for:

HSMGMT 553 C
14999
MHA

Additional Information: