Course Listings
(Listings change and become more complete as quarters near)
Healthcare Marketing Strategy
Catalog Description:
Provides an understanding of wholesale and retail markets in the health care sector. Examines market research and the application of marketing strategies and tactics to support an organization's core strategies. Applies the concepts of market segmentation, targeting, and positioning to decisions about design, distribution, pricing, and promotion of health services.
Provides an understanding of wholesale and retail markets in the health care sector. Examines market research and the application of marketing strategies and tactics to support an organization's core strategies. Applies the concepts of market segmentation, targeting, and positioning to decisions about design, distribution, pricing, and promotion of health services.
Additional Information:
