Course Listings
(Listings change and become more complete as quarters near)
HSERV 507
Health Communication and Marketing for Health Promotion: Theory and Practice
Catalog Description:Discusses health communication theories and applications at the individual level (persuasion), interpersonal level (motivational) interviewing), and population level (mass media). Examines marketing principles for health promotion. Develops a health communication campaign for clients. Investigates adaptation frameworks of communication campaign cutting across cultures.