Apr 19 2009
Fayetteville Public Library – Case Study #2
If you read Forbes, Business Week, or Kiplinger, you might confuse Fayetteville, Arkansas with heaven. This year, Forbes ranked it #4 among the Best Places for Business and Careers and one of the Best Small Cities for Startups. Business Week called it the Best City in Arkansas, and Kiplinger named it #7 in the Best Places to Live, Work, and Play in 2008. And that’s just for starters. It’s also been recognized for its strong housing market and clean air. The cost of living is low, and the small businesses thriving in Fayetteville alongside industry giants like Wal-Mart and Tyson Foods keep employment rates up. After visiting the beautiful new Fayetteville Public Library, I believe that it is a central character in Fayetteville’s success story.
Despite the above-average economic health, I spoke to many people who had no internet access outside the public library. In some cases, as in Baltimore, they had lost jobs or left homes due to the downturn, and could not afford it. However, in many cases people were choosing to do without computer or internet access in their homes. The library is so comfortable and convenient, they said, they preferred to do all their computer work there. With friendly staff able to assist them in the case of a technical problem, and an IT director keeping the network secure, the less tech-savvy no longer had to be intimidated by the computer. These patrons have learned, on the library’s computers, to write books, trade stocks, and build business plans. They save hundreds of dollars a year by forgoing a personal computer and internet at home, yet do not have to sacrifice any of its benefits. By offering such appealing facilities, the library is clearly helping to raise the quality of life in Fayetteville.
The large population of people relying entirely on the library’s computers in this small city has created a community of regulars. The staff knows them; they recognize each other. Many have favorite computers they return to every day. Others come in a group once a week. Couples walk to the library together to check their email, turning the ritual into a free date. As a result, what would be an hour or so of solitary computer use at home has become a social situation. The computers help make the library a popular social gathering place and meeting spot. From there, people may walk down Dickson Street or through the historic Square, bringing business to local restaurants and shops. This social activity helps keep individual citizens, the library, and downtown Fayetteville thriving and vibrant.







