Microsoft Design Expo 2010: Service Meets Social

ART483/484 – Projects in Interaction Design, Winter Quarter 2010
Prof. Axel Roesler / Division of Design / UW School of Art, Division of Design
Yong Rhee & Sander Viegers / Microsoft Office

Microsoft provided a forum around the theme “Service meets Social” to showcase exceptional design process and ideas. As part of a quarter long course, students from five invited international Interaction Design programs (Carnegie Mellon, Art Center College, NYU Tisch School, Universidad Iberoamericano Mexico City, Central St. Martins College of the Arts, and University of Washington / IxD) were asked to form interdisciplinary teams of 4-6 students to design a user experience prototype, encouraging out-of-the-box-thinking, and engaging with students from other design teams from around the world in exploring implications of digital and physical worlds as these intersect where service meets social.


service meets social

Interaction Design ART483 students Andrew Battenburg, Minnie Bredow, Tim Damon, Sophie Milliotte, Jon Sandler, and Tanya Test presented their project ‘OpenDoor’ at the Microsoft Faculty Summit in Redmond yesterday.

Watch part 1 of the OpenDoor presentation
Watch the OpenDoor video prototype
Watch part 2 of the OpenDoor presentation


OpenDoor design process documentation (PDF)


OpenDoor is a mobile application that enables neighbors to share their resources. Our goal for individuals is to provide each member of the community with free goods and services. At the collective level, our aim is to develop sustainable local communities.

Rather than a large database of goods and services, the design relies on common interests: people who share a common interest will be more likely to need the same goods and services. As a community-driven service, OpenDoor focuses on the social by emphasizing direct relationships and face-to-face communication between neighbors.

Trust is established by constraints in location: A new member can only register in one neighborhood – this home base defines the proximity in which prospective exchanges can be posted and searched. OpenDoor participants build their profile by defining their interests and needs. When an OpenDoor participant looks for a good or service, the system will show the profiles of the neighbors that are most likely to have what they are looking for. OpenDoor participants send a direct request to these neighbors through the system. If the neighbors agree to meet, OpenDoor will automatically put them in contact over the phone.

OpenDoor participants can specify if their search is a regular inquiry or an immediate need, depending on the situation in which they are in. When there is an exchange between OpenDoor neighbors, their real world meeting is exemplified as a physical interaction that is the bump between their phones so that the exchange is documented like a receipt: both the lender and the borrower can track what needs to be returned when and to whom. In summary/big picture review, the system provides statistics on how much the user and their community saved thanks to OpenDoor.

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