Networking, Networking, Networking…

As any MBA student will tell you, networking is a must do, but finding the time between school and networking is tough. Meeting the right people, connecting with the right organizations, all are factors in where to spend your “extra” time.

For me, the business roundtable event held by the Japan-America Society and the Foster Global Business Center called, “Social Media: For Your Business?” was a no brainer; I had to go. Having spent nearly seven years living and working in Japan, as well as interning over the summer at one of the world’s largest PR and ad agencies (that also has a big social media team), I knew this would be a good opportunity to network and meet industry leaders that work internationally, have a connection to Japan, and are involved in social media.

Companies that were represented in the panel discussion were Starbucks, Microsoft, Ivyworldwide, pspinc.com, Nikkei Concerns, and NicoNico, Inc. Each company representative also gave a 10 – 15 minute presentation on their social media strategy and some of the impacts that social media has had on their organizations.

I learned that effective social media strategy is about leverage, or as Nick White (Partner and General Manger of Ivy Worldwide, Inc., a word-of-mouth social media marketing consultancy firm) called it, “Social Media Judo”. He said if your firm is going to have an effective strategy you need to:

  • Listen;
  • Contribute on other sites;
  • Publish your own content and make sure to link back, cite, and propagate;
  • Don’t sell, rather soft sell [your product or service]; and
  • Listen even more.
Seems simple, but in the ever changing social media world, it is anything but simple. The buying process has changed, the customers are changing, and the frameworks that we have grown to love/hate in our MBA studies are changing. Thankfully, events like these allow real-time perspective from industry leaders in organizations that many of us will end up working for one day. The opportunity to meet, mingle, exchange business cards, and practice your elevator pitch with the panel and other attendees is a great way to go that extra mile and make genuine connections, because you never know how when you might come across the same people when searching for an internship, or in my case, a job.

~Guest Blogger Ryan Loren, Full-time Class of 2013 and President of the Global Business Association

Posted by admin - October 29th, 2012 - 0 comments - Permalink



Responses are currently closed, but you can trackback from your own site.

Comments are closed.