MCDM Courses
Core Courses | Elective Courses | Work Experience/Class Projects
Core Courses
Digital Media Law and Policy (5 credits)
Examines the conceptual/theoretical framework and social application of existing regulations and policies, with the aim of helping digital media professionals to meet the changing legal and policy environments.
Evolution and Trends of Digital Media and Technologies (5 credits)
Examines the emergence of digital communication from different disciplinary and theoretical perspectives.
Research Strategies and Methodologies in Digital Media (5 credits)
Introduces and compares basic methods of research in communication with a focus on digital media.
Elective Courses
Digital Media Branding and Marketing (5 credits)
Critically examines the role of advertising, marketing and other promotional efforts in establishing the branding of digital media companies. By analyzing successful cases of established and start-up digital media companies, the course seeks to identify practicable and effective strategies for brand building and enhancement.
Digital Media Economics & Management (5 credits)
Examines the theory and practice of economics in management and its impact on the performance and conduct of digital media companies. Using case studies in North America, Asia and Europe, the course explores the management of media companies as an art and science. Topics include analysis of the total business process, leadership, patterns of ownership, merger and acquisitions, finance and accounting, human resources development, sales and marketing and ethics. It also examines the challenges confronting digital media executives and managers globally.
Digital Media Message Design & Content Creation (5 credits)
Introduces the terminology, history and evolution of web design and the use of hypertext. Provides an overview of effective web page design and efficient site architecture. Introduces project management techniques needed to organize digital assets, allocate resources, and meet deadlines. Covers the identification, creation and evaluation of message design to meet needs of the target audience.
Global Digital Media Law, Policy and Ethics (5 credits)
Examines the legal, social, political and policy environments of digital media laws, policies and ethics around the world. Offers a comparative perspective, which prepares for digital media managers to expand into other markets outside of their home bases.
Practicum in Communication Research (5 credits)
After completion of 50% of the course work, students can choose to conduct a research project about the digital media, subject to approval.
Special Topics in Digital Media (5
credits)
Special topics classes explore current issues in digital media.
Streaming Media (5
credits)
Allows students to gain basic skills in media creation while developing an understanding of the architecture of streaming media and the pros/cons of various streaming options.
Theories and Practice of Interactive Media (5
credits)
Explores how interactive technologies affect the process and effects of communication
Writing and Presentation for Digital Media (5 credits)
Examines the emergence of digital media story-telling techniques, as well as ethical and technical challenges these tools present to media and society. Applies usability theory and research to rhetorical and design choices in web page creation.
Students may also take one course outside of the program.
Work Experience and Class Project Requirements
Work experience can sometimes fulfill class project requirements because the program is designed to draw on and be applied to the workplace. However, the requirements you can fulfill for any individual course will depend on the nature of the project and the requirements established by the faculty member.