The University of Washington Academic Medical Center (UW AMC) has a new name: UW Medicine. The new name was approved by the UW AMC Board at its Dec. 2 meeting. The Board was so enthusiastic about the new name that it is asking for UW Board of Regents approval to change its own name to the UW Medicine Board.
UW Medicine also will be used for marketing UW clinical services previously advertised under the UW Physicians brand, according to John Coulter, associate vice president for medical affairs and chair of the UW Medicine Marketing Committee. Advertising containing the new name will take to the television airwaves early next year. (Full Story)