An online Style Guide is now available to assist with using the new UW Medicine brand and logos.

UW Medicine was introduced in 2002 to bring together UW Medical Center, Harborview Medical Center, UW Physicians (now UW Medicine) Neighborhood Clinics, and the School of Medicine under one brand for identifying itself to the public.

The Style Guide gives detailed instructions on how to use (and not to use) the UW Medicine brand on letterhead, on business cards, in publications, or in advertising.

The Style Guide is available in downloadable PDF form and can be found at the UW Net ID protected site:

https://know1.mcis.washington.edu/uwmedicine_image_mgmt/

Also on the Web site are downloadable logos and identity graphics for UW Medicine, UW Medical Center, Harborview Medical Center, the School of Medicine, and the Neighborhood Clinics.

For more information about the Style Guide, contact Health Sciences and Medical Affairs News and Community Relations, 206-543-3620.

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