School of Public Health

Marketing the Adolescent and Young Adult Well-Visit (AYAH-NRC)

Air Date: April - September 2017,
Speaker: Glynis Shea, Communications Director, Konopka Institute for Best Practices in Adolescent Health - University of Minnesota, Adolescent and Young Adult Health National Resource Center

View the webinar series here.

This virtual learning series provides thought-provoking ideas and concepts from commercial marketers to inform the public health approach to youth health engagement. The speaker applies consumer insights about adolescents and young adults to public health challenges and encourages the audience to brainstorm new ideas about communicating to young people.

There are six webinars in the series:

  • Millennials and Founders= Market “Disruptors (April 2017)  If “get off my lawn” is your reaction to Millennials, your head will surely explode when you hear what Founders are all about. Commercial markets are changing dramatically to meet their needs — are we? A discussion about the “psychographic” profile of young people
  • Co-creation > youth engagement? (May 2017) Shocker: commercial marketing is all on-board with youth engagement. They call it “co-creation” and realize that if young people aren’t actually involved in the process, no sale. A discussion about flipping our approach to youth engagement and messages.
  • Relevance = experiences + sharing (July 2017) In a world where there are a bazillion messages and everyone gets to pick their own media channel, how do we “reach” young people with our agenda? We don’t. A discussion about achieving relevance when we aren’t.
  • #effyourbeautystandards (August 2017) Yes, cat gifs. And, clickbait. But also, hashtag activism.  Young people aren’t shy about sharing their agenda —  are we listening? A discussion about how young people translate values to action via technology.
  • Health Literacy vs. the Lookup Generation (September 2017) Google and WebMD have all the answers and I can get them while ordering an appetizer. So we’ve got health literacy covered, right? A discussion that re-defines what health literacy means for young people today.