UNIVERSITY OF WASHINGTON
Office of Educational Assessment
Program Evaluation Division

UW DIVERSITY OUTREACH AND RECRUITMENT
Community Outreach
 
EVALUATION SUMMARY

This site has been created to provide regularly updated reports on evaluative efforts by the Office of Educational Assessment (OEA) relative to centrally administered diversity outreach and recruitment activities at the University of Washington (UW).
May 15, 2001

PROJECT DESCRIPTION

In June 1999, a full-time position was created jointly within the University of Washington Office of Admissions and Office of Minority Affairs to pursue collaborations with community organizations to improve community perception of the University. Among her activities during the past year were speaking at community events, working with a wide range of community programs, and supervising the student ambassadors, the site counselors in the schools, and the admissions and outreach coordinators.

FINDINGS

Community Outreach 1999-2001

Beginning in January 2001, information was gathered concerning the Assistant Director's activities and contacts. A joint letter from the OEA and the Office of Admissions was initially sent to three primary contacts requesting interviews. Results indicate that historical and cultural factors influence outreach and recruitment, that contact with parents is critical, and that community groups would be interested in partnership activities which would promote positive perceptions of the UW. All interview participants suggested activities that could easily be implemented and felt that much more can be done in the area of community outreach.


Copyrightę 2001 UNIVERSITY OF WASHINGTON Office of Educational Assessment