Moral Consumerism
The assignment of moral consumerism onto the individual citizen, labeled “the individualization of responsibility” by Maniates (p.33) is the popular idea that consumers can buy their way out of ecological problems through informed purchases, and shifts blame away from the product manufacturers. Maniates goes on to discredit the idea of “consumption-as-social-action” and reveals that during the 1980’s in the United… Read more »