Students of COM300, Fall 2005
Basic Concepts of New Media
In the Fall of 2005, undergraduate students in the Department of
Communication at the
Unfortunately the ad on safe sex promoted condom use over abstinence, so the station would not air it. But King5 staff were very gracious in helping us preparing these to meet the technical specifications for broadcast.
The assignment was a kind of take-back-the-media exercise, and most used their cell phone cameras and laptop computers to produce ads on issues they cared about. Along the way they practiced script writing, pitched concepts at each other, and developed some new technology skills. Lea Werbel, a graduate student in the department and PSA expert from the Ad Council, managed the whole project. All in all the students produced 63 public service ads. With the help of some alumni experts in television production, we selected the best five with pop, fizzle, and arc.