Students of COM300, Fall 2005
Basic Concepts of New Media
Lea Werbel, Graduate
Assistant and Project Manager
(lwerbel%u.washington.edu)
Dr. Philip Howard, Assistant Professor
Department of Communication
University
of Washington
In the Fall of 2005, undergraduate students in the Department of
Communication at the
“Carpool”
“Safe
Sex”
“Human
Trafficking”
Unfortunately the
ad on safe sex promoted condom use over abstinence, so the station would not
air it. But King5 staff
were very gracious in helping us preparing these to meet the technical
specifications for broadcast.
Description
of lab assignment.
Full list of public service ads.
The assignment was
a kind of take-back-the-media exercise, and most used their cell phone cameras
and laptop computers to produce ads on issues they cared about. Along the way they practiced script writing,
pitched concepts at each other, and developed some new technology skills. Lea Werbel, a
graduate student in the department and PSA expert from the Ad Council, managed
the whole project. All in all the students produced 63 public service ads. With the help of some alumni experts in
television production, we selected the best five with pop, fizzle, and arc.