I’m sure you’ve all heard the news by now. There is, in this country, at least one woman who paints her son’s toenails pink (and happens to be the creative director for J Crew and therefore has access to national marketing campaigns). Shocking, right? I know I was completely shocked.
While I tend to belong to the camp that believes that if something is seriously no big deal and doesn’t deserve national media freak out, then giving it even more attention to point out how stupid it is will only make it worse (in other news, why are we still talking about Sarah Palin?), I think this whole situation is hilarious so I’m going to offer some of my own thoughts. Also, some of Jon Stewart’s thoughts.
The “debate” on this has been ridiculous. Many national media figures that have jumped on it have asked, in their “I’m-a-very-serious-and-concerned-reporter” voices, what kind of harm this might be doing to the woman’s son. Because as we are all aware, toenail polish is very dangerous and has been known to infect small children with gender identity crises.
Somehow they make the vast rhetorical leap from talking about a picture in an ad campaign to claiming that J Crew celebrates transgender children, or (gasp) gender bending.
As if transgender children and gender bending shouldn’t be celebrated. The implicit argument here is that parents should enforce rigid gender roles on their children no matter what the child wants, and that if they have gender non-conforming children they shouldn’t love them for who they are.
“It’s an attack on masculinity,” says some guy with “Dr.” in front of his name who gets paid to commentate on Fox News.
Not the masculinity! Anything but the masculinity! If these sorts of challenges to our rightful system of gender hierarchy continue undisputed, soon all boys will have to wear dresses, women will be able to own property, go to college, have careers, and vote, and gender non-conforming folks will actually be considered to be real people and not less than human! This must end!
In all seriousness, though, the thing that bothers me about this is doesn’t have anything to do with gender. It’s that the mother and son in the ad are “bondvertising,” as Jon Stewart put it. The photo isn’t just an adorable picture of a mother and a son, it’s a clothing ad designed to sell a product, which to me feels super creepy.