2007 Teaching and Learning Symposium

2:30-4:30 p.m., April 24, 2007
HUB West Ballroom

Session Description


Immersion Experience in Entrepreneurship, ENTRE 472/473, "Creating a Company"

John R. Castle - Management & Organization, UW School of Business


The objective of this course is to allow students to learn the fundamentals of starting a business by immersing themselves in the process. As a result they learn whether they want Entrepreneurship to be part of their career path. They learn to understand the importance of human factors in business success, including how well they personally manage relationships and handle stress. As they practice the business fundamentals learned in other courses, they observe how those disciplines interact with each other in the world outside of the classroom.

This course is learning by doing it, not by studying how others did it.



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