Convio to Marketo Conversion
During 2017, Convio Luminate Online is being replaced by Marketo’s digital marketing system for bulk outbound email delivery. Please be aware of this upcoming migration project and read up on what to expect.
Marketo Audience Request Form (email list load)
June – Marketo User Roles Assigned
Mid July – Designer training (Elizar, Letty, Tim);
Develop Convio Asset Migration Plan
August – Marketer training
September – Advanced Marketer training for approving emails
September 20th – Marketo goes live!
October 31st – Convio goes away!
November – Data Manager training
- See the High-level Road Map
Marketo Conversion Q&A
When do I have to make the switch?
At this time we anticipate completion of the bulk outbound email function replacement by September 20, 2017. Convio will retire starting on October 31, 2017, and access will no longer be available.
What training and support will be provided for Marketo users?
- All Convio users identified by their showrunners will be invited to training sessions that correspond to their specific user role(s).
- Upon completion of specific training modules, users will be given corresponding access to Marketo functionality.
- During this conversion phase, central Advancement will provide additional dedicated Marketo support staff to assist units with all aspects of conversion.
- Additional training opportunities will be available for non-Convio users with department approval following the September 20th
Questions or Concerns?
Please email email@example.com
Branding and Design
Elise Perachio is the person that you want to contact for best practices regarding branding and email design strategy.
- A Guide to Marketo User Roles
- A Guide for Asset Migration
- How to Archive Convio Emails
- Marketo Updates – May 16, 2017
Lisa Vargas, Training Manager
Elly Henriksen, Advancement Trainer (Marketo)
Callie Hamilton, Training & Software Deployment Coordinator
Marketo training: firstname.lastname@example.org
Support for Convio & Marketo: email@example.com or phone 1-3947.
SPH Showrunner – Tim Knight, Communications Team
Global Health Showrunner – Maryska Valentine, Communications
updated: 14 Aug 2017