Convio to Marketo Conversion

During 2017, Convio Luminate Online is being replaced by Marketo’s digMarketo Logoital marketing system for bulk outbound email delivery. Please be aware of this upcoming migration project and read up on what to expect.

Learn more

UW Marketo Home

Marketo Login  (instructions)

Marketo Program Name Generator

Marketo Audience Request Form (email list load)



June – Marketo User Roles Assigned

Mid July – Designer training (Elizar, Letty, Tim);

Develop Convio Asset Migration Plan

August – Marketer training

September – Advanced Marketer training for approving emails

Upcoming Classes

September 20thMarketo goes live! 

October 31st – Convio goes away!

November – Data Manager training


Marketo Conversion Q&A

When do I have to make the switch?
At this time we anticipate completion of the bulk outbound email function replacement by September 20, 2017. Convio will retire starting on October 31, 2017, and  access will no longer be available.

What training and support will be provided for Marketo users?

  • All Convio users identified by their showrunners will be invited to training sessions that correspond to their specific user role(s).
  • Upon completion of specific training modules, users will be given corresponding access to Marketo functionality.
  • During this conversion phase, central Advancement will provide additional dedicated Marketo support staff to assist units with all aspects of conversion.
  • Additional training opportunities will be available for non-Convio users with department approval following the September 20th

More Q&A about Marketo

Questions or Concerns?

Please email

Branding and Design

Elise Perachio is the person that you want to contact for best practices regarding branding and email design strategy.

Helpful Links

Marketo Login
Marketo Program Name Generator is a great community of nation-wide Marketo users, and has lots of documentation on how Marketo works.



Lisa Vargas, Training Manager

Elly Henriksen, Advancement Trainer (Marketo)
Callie Hamilton, Training & Software Deployment Coordinator

Marketo training:

Support for Convio & Marketo: or phone  1-3947.


SPH Showrunner – Tim Knight, Communications Team

Global Health Showrunner – Maryska Valentine, Communications

updated: 14 Aug 2017