The School of Social Work's Website is one of the primary ways that users first get to know our School. A coordinated Visual Identity (the 'look and feel') communicates several things to our users:

• Projects a cohesiveness that helps to present a unified image of our community, eliminating confusion amongst users.
• Consistency conveys credibility and reliability.
• Consistency creates a known (and, we hope, remembered) standard look which users come to associate with our School.
• Consistent design and structure ensures an easier time navigating through different portions of our site.

We provide this guide as part of our efforts to continue coordinating a strong visual identity for our School. These pages delineate the common logo, colors, and fonts which constitute our Visual Identity, both in web versions and on hardcopy publications. The rest of this section on Visual Identity is more technical in nature, with very specific guidelines for web and hardcopy publishing. Hardcopy graphics require a higher resolution than do web versions of the same graphics, so we offer guidelines for website development separately, and will include a downloadable version of the hardcopy logo as well.

Recommendations

We recommend that all SSW Units and Affiliated projects follow these guidelines:

• Incorporate a clear statement of affiliation and the SSW logo into the first page of their websites. This logo would either be the standard colors or be black on white (if that works better aesthetically).
• Prominently place a statement of affiliation with the School of Social Work on all external documents, including articles and external reports.
• Business Cards
  We recommend that all business cards of our faculty and staff use the SSW logo. Contact Mike Winans at 616-6707, mwinans@u.washington.edu, to order SSW business cards. They cannot yet be ordered online through Publication Services.
• Correspondence Materials
  • Stationery and envelopes are all standardized with the new logo and font design and colors.
  • Where it is not cost effective to use a color version of the logo (as in mass mailings of correspondence), it is acceptable to use a black and white version of the logo. This can be done either via photocopying of letterhead or electronically inserting the logo into the document before printing.
  • Adaptations which creatively follow the spirit of these guidelines are encouraged. For example, a suggested adaptation with regard to mailing is to use a rubber return-address stamp with the logo added, to avoid the prohibitive cost of printing the logo on mailing labels.

If you have any questions, please contact Cindy Riche, Director of Instructional Technology, at (206) 543-0566, or by email at richec@u.washington.edu

Help is available: SSW Computing website staff assistance is available to help you with incorporating these guidelines into your online publications and websites. Please contact Cindy Riche, Director of Instructional Technology, at richec@u.washington.edu or via phone at 206-543-0566 for assistance.