Our logo, colors and supporting fonts form the core of our visual identity.

These fonts are strongly recommended for the School's name or title in all visual communications, electronic as well as print. The SSW logo uses Palatino Linotype font. If you do not have the Palatino Linotype font, the Book Antiqua font may be substituted. The first line ("University of Washington") is not italicized; the second line "School of Social Work" is italicized.

The SSW slogan "Building Better Tomorrows" uses either the Arial font or either of the two fonts above (Palatino Linotype or Book Antiqua). You may use any of these three fonts for this slogan: