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A Guide to SSW's Visual Identity.

Our logo, colors and supporting fonts form the core of our visual identity.

We offer two versions of our logo, in rectangular and square shapes, to provide a better fit for your webpage's design. This logo should be displayed on the first page (the page after flash script, if you have any), and should not be obscured by placement over a hard-to-read background.

It is suggested that our logo should be made a clickable link to our homepage (http://www.ssw.washington.edu).

Associated with our logo, but entirely optional, is the slogan "Building Better Tomorrows". You are welcome to use this, but whether you do so is entirely up to you.

Click on the desired design below and you will be directed to a page that contains instructions and various formats for downloading.
Rectangular Shape Square Shape
SSW Logo Rectangular SSW Logo Square
SSW Rectangular White Background Version SSW Square White Background Version
SSW Rectangular Black and White Version SSW Square Black and White Version


Help is available: SSW Computing website staff assistance is available to help you with incorporating these guidelines into your online publications and websites. Please contact Cindy Riche, Director of Instructional Technology, at richec@u.washington.edu or via phone at 206-543-0566 for assistance.