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Trade or service marks distinguish one product or service from another in the marketplace. Trademarks are established by using the mark on a product, and can be registered with the United States Patent and Trademark Office. The strongest trademarks are arbitrary names made up just for that product or service, for example, "Kodak" for photo equipment. For more information see the United States Patent and Trademark Web site.
To learn more about trade and service marks, read the Identifier Guidelines. This template will help you build guidelines for your projects' identifying marks, defining the appropriate use and format of your logos, trade and service marks within your organization and by outside parties.
Trademarks and domain names can be valuable assets to a project, but they must be managed appropriately.
« Back to Managing Your Innovation’s Intellectual Property page
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