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It is no surprise that advertisers often use sex to sell products. Analyze this ad to determine how sexual innuendo is being used in this advertisement to sell Captain Morgan’s Spiced Rum.

1. What age group is this ad most likely targeting?
2. What is the “Catch of the day” referring to? How does it relate to sex?
3. How does the clothing of the girl in front contribute to the message in this ad?
4. How is color used in this ad?
5. What type of messages are being sent about gender?


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