It is no
surprise that advertisers often use sex to sell products. Analyze this ad to determine how sexual innuendo is being used in this
advertisement to sell Captain Morgans Spiced Rum.
1. What age
group is this ad most likely targeting?
2. What is the Catch of the day referring to? How does it
relate to sex?
3. How does the clothing of the girl in front contribute to the message
in this ad?
4. How is color used in this ad?
5. What type of messages are being sent about gender?
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