Category Archives: About TMMBA

Debunking the Myth: Marketing Redefined

How would you define marketing? For many people, they’d simply describe it as “it’s about cost, cost and (you guessed it …) more cost”. While TMMBA Professor, Natalie Mizik, acknowledges that spending is a factor that must be considered in marketing, the focus of her teaching and research challenges students to approach marketing in a much more integrated way.

TMMBA students embark on Mizik’s Strategic Marketing Management course in their 3rd quarter of the Program. She teaches marketing as a practical science that combines elements of other fundamental business courses – finance, statistics and economics to name a few. Students quickly learn that developing quantifiable and strategic marketing decisions is imperative for the success of a business. Watch this video to learn more about how Mizik strives to redefine how people look at marketing:

 

About Natalie Mizik: Natalie Mizik, Associate Professor of Marketing, has been with the Foster School of Business for two years. Prior to Foster, Mizik taught at Columbia Graduate School of Business, MIT Sloan School of Management, and the Kenan-Flagler Business School at UNC. Her current research focuses on branding, marketing strategy, myopic management, and pharmaceutical marketing. Read more about Mizik and her road to academia here.

Mizik will kick-off her third year teaching in the TMMBA Program this Summer Quarter. In her short time with the TMMBA Program, Mizik has already received numerous teaching awards – TMMBA Faculty of the Quarter (Class 12 & 13) and TMMBA Faculty Excellence in Teaching Award (Class 12 & 13). A student favorite to say the least!

Xin Chào from Vietnam!

Mikaela Houck, Assistant Director

I’m currently writing this post from Ho Chi Minh City, Vietnam where 22 Class 13 students have just kicked off their 10-day International Study Tour experience. Jet lag didn’t hold anyone back as we hit the ground running and began to explore this great city and all it has to offer.

Our first day of the tour acted as a great way for everyone to get our bearings – we started the day with a city tour of Ho Chi Minh City and explored the Presidential Palace and some beautiful French colonial buildings including the Notre Dame cathedral and city post office.

For the afternoon, we ventured out to the Mekong Delta and meandered through a maze of waterways. We had a couple stops along the way where we enjoyed local fruits and tea, music, and encountered a python (yes – I said a python). And a few folks were even brave enough to snap a few pictures with it. I was not one of them!

We capped the day with a celebratory welcome dinner to mark the beginning of an exciting tour to come. From a dynamic group of company visits that includes industries as such banking, technology, automotive, logistics, tax and inward investment, and market research and media (Ford, Cisco and Citi Bank to name a few companies) to unforgettable cultural experiences and phenomenal Vietnamese cuisine – the next 10-day will surely be a whirlwind that will not disappoint.

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About the TMMBA International Study Tour:
The International Study Tour experience is an optional tour for TMMBA students that occurs in the second year of study and gives students an opportunity to immerse themselves in a different cultural and business context than the one in which we all typically operate day-to-day.  Students who partake in the tour have the opportunity to visit companies, tour manufacturing facilities, and meet business leaders and government officials. Click here to view blog posts from past Study Tour experiences.

The TMMBA ROI Series: Part 3

Ally Wewers, TMMBA Recruiting and Admissions Coordinator
ROI

In Posts 1 and 2, there’s already been ample discussion about the ways that TMMBA students and alums calculate their return on their investment. While we conclude today with three final categories to the TMMBA ROI, it’s safe to say there are still many components to add to this conversation:

Powerful Network

The TMMBA alumni network is truly one of the greatest assets of the program. With close to 800 TMMBA graduates, it is a diverse community that represents a variety of industries, functions, and companies. Additionally, the larger Foster School network connects more than 50,000 business professionals – creating a huge presence in the Puget Sound region and beyond.

 So how do TMMBA alums relate network to ROI? For many, the value comes from the exposure and access to new contacts, companies, and most importantly – opportunities. As alumnus Kevin Croy (TMMBA ’12) can attest, “The caliber of people on your team and the network you’re exposed to directly impacts your career.” Through an introduction from one of his TMMBA teammates, Kevin met his current business partner, leading to the development of 9MileLabs, a Seattle based high-tech accelerator.

 Another value of the TMMBA network is that it never stops growing. With each new cohort, the TMMBA community expands and provides access to more support, resources, and connections. “My network has exploded almost exponentially” remarks student Chris Zilich. “The connections I’ve made via my team and other classmates have been invaluable.”

 Personal Growth

Can you put a price on confidence? How about personal development and leadership skills? TMMBA alumnus Ameya Bhatawdekar (TMMBA ’10) explains that “it’s hard to put a dollar value on the measurement of ROI. But my most important indicator is knowing that I’m a different person today for having completed the program.”

 While the TMMBA program offers a comprehensive business curriculum, the learning in the program goes beyond business concepts, calculations, and frameworks. Emphasis on strategic decision making, effective leadership, and innovation challenge the individual and change their ways of thinking. 100% of recently surveyed TMMBA alumni cited an increase in confidence as a result of the program. Coupled with increased self-awareness, time management skills, and a sense of accomplishment, the return for the individual is unparalleled.

 Convenience

While it’s not a typical return, the convenience, support and services that the TMMBA program provides helps some students substantiate part of their investment decision. Many alums point to the convenient Eastside location- there’s less time and money spent commuting to class (especially in comparison to other non-local MBA programs). The 18-month program and work-compatible schedule also allow students to continue their current careers – without having to forfeit years of income and career experience to pursue their degree.

By providing textbooks, electronic course materials, registration services and more, students can focus on homework or family time, not worrying about the logistics of classes. Similarly, catered meals on class days allow students to come  from work and network with classmates over dinner – or finish up on last minute homework. As alums have noted– everything about the program is designed to make students as successful as possible.

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With the variety of topics that we’ve covered in these last few posts, it’s obvious that the ROI for TMMBA students is multifaceted. From network to rankings, salary increases to personal growth, every TMMBA student and alum calculates their return in their own way.  We’ve started the discussion – now how will you calculate the ROI for your own MBA?

Missed a post? Catch up!  Part 1 | Part 2 | Part 3

TMMBA Student Prevails at Science & Technology Showcase

Congrats to TMMBA Class 13 student, Pritam Das, for excelling at the Science and Technology Showcase in early February. The annual showcase (co-hosted by the Buerk Center for Entrepreneurship and SEBA) is a tradeshow type event where student pitch their ideas and innovations to a panel judges consisting of Seattle area entrepreneurs and investors.

“During the showcase, we were challenged by the judges that ranged from local venture capitalists to scientists from NASA, from every angle of a robust business model. We used the experts’ challenges as an invaluable tool to hone our business models for future commercialization of our product,” shared Pritam.  

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Pritam and his teammates from the Chemical Engineering Department at UW placed 2nd overall and were also awarded Best Marketing Strategy. Their idea, Electrometal Solutions, is a unique approach of putting metals onto surfaces using advanced electrochemical techniques.  The applications of this advanced technology can range from security applications to the decorative market. Currently, their application is targeted towards the semiconductor industry.

We’re excited to see what’s in store for Pritam and his team.
Next stop – the Buerk Center Environmental Innovation Challenge. Best of luck!

Autumn quarter is just around the corner!

Mikaela Houck, Manager of Academic & Student Services

Halfway there. Over the hump. The end is in sight. The fact holds true no matter how you state it – TMMBA Class 13 is at the halfway point of their program experience. Bright eyed and bushy tailed, the group began their journey at the kick-off Program Immersion in December 2012. Nine months later, they are now enjoying a couple short (and well deserved!) weeks off from class this September. This time away from class allows the group to refresh before doing a deep dive into the second half of the schedule.

Let’s take a look at the courses in store for Autumn Quarter:

Strategic Management of Technology Innovation

Innovation is the single most important activity of an ongoing business. All progress occurs through innovation. (Peter Drucker)

Warren BoekerHow do you generate ideas and then develop these ideas into commercial products? The purpose of TMMBA’s Strategic Management of Technology Innovation is for students to master these exact questions. This 2-credit course challenges students to better understand the dynamics of industries driven by technological innovation and develop frameworks for managing tech-intensive businesses.

About the instructor:
Warren Boeker has been at the Foster School of Business since 1998. Before coming to Foster, he taught strategic management and entrepreneurship at Columbia University in New York City and global strategy development at London Business School. Professor Boeker’s recent research has examined the dynamics of strategy formulation and execution in organizations at a corporate and business level. Fun fact – Professor Boeker is also a former chemical engineer!

Operations & Supply Chain Management

In the annals of innovation, new ideas are only part of the equation. Execution is just as important. (Steve  Jobs)

Process flow analysis? Inventory management models? Queuing Concepts? No problem. TMMBA students enhance their critical thinking and quantitative prowess to examine operational issues and develop a variety of
analyMoinzadehtical approaches to manage these processes. Students also learn the role of operations management and its interactions with other functional areas within organizations.

About the instructor:
A TMMBA student favorite, Kamran Moinzadeh has taught with the TMMBA Program since its inception in 2001. Professor Moinzadeh won the TMMBA Excellence in Teaching Award in 2013 and has received numerous TMMBA Faculty of the Quarter awards. Professor Moinzadeh’s specialties include operations & supply chain management, inventory management, and quality management.

Managerial Accounting & Decision Making

Making good decisions is a crucial skill at every level. (Peter Drucker)

In the first quarter of TMMBA, students completed their Financial Reporting & Analysis course – which focused on accounting for decision makers external to the firm. This course does a reversal – information & decision making within anPatrick_edit organization.  Students will develop the tools needed to use information from the accounting system in managerial decisions and understand how the design of an accounting system influences behavior.

About the instructor:
Paige Patrick, Assistant Professor of Accounting, is teaching in the TMMBA program for the first time this fall.  Paige brings both academic and real world expertise to her classroom.  Her academic research interests include executive compensation, and prior to obtaining her PhD, she spent several years in the Enterprise Risk Services division of Deloitte & Touche.

 

In addition to these Autumn Quarter classes, TMMBA students will embark on a 3 1/2 day Leadership Immersion, which takes place this weekend at UW Paccar Hall. Stay tuned for a recap next week!

TMMBA Week in the Life: Sarah McCaffrey, Day Seven

Sarah McCaffrey, TMMBA Student, Class of 2014

My final post already. I’ve enjoyed blogging for the TMMBA this week. I hope my profile has been helpful to anyone considering the program. Despite the fast tempo, when you face down unfamiliar classes and turn in work that you’re proud of, you feel energized.

Team photo courtesy Pritam Das
Team photo courtesy Pritam Das

So for my week in review:

Monday: Persuasive presentation and a Macroeconomics session.

Tuesday: Review of presentation video and scheduled coaching call, Skype team meeting.

Wednesday: MCDM class session, read read read and spend quality time with my daughters before momentum carries the week away from us.

Thursday: *Birthday*

Friday: Prepare for Saturday class. I also expected to watch my nephew for the day, but my husband tricked me to keep me from making other plans — my sister actually agreed to watch our girls. We took our dogs for a walk at the local arboretum, had lunch, then went to ride go-karts as a late birthday surprise.

Saturday: Macrothon

Sunday: Polish case write-up, collapse.

Just kidding, who has time to collapse? It all starts again tomorrow.

TMMBA Week in the Life: Sarah McCaffrey, Day Six

Sarah McCaffrey, TMMBA Student, Class of 2014

Just a short post today: We had our Macropalooza, two four-hour macroeconomics session at Paccar Hall. A group of PhD candidates brought in a lottery-themed study for our participation, which was a lot of fun. I drove straight home at four for a family gathering and found out that my sister is expecting a baby boy, her second. After that, our team kept an updated e-mail chain going to put the final touches on our Marketing Management team write-up, which we will submit tomorrow. Just another relaxing weekend…

TMMBA Week in the Life: Sarah McCaffrey, Day Five

Sarah McCaffrey, TMMBA Student, Class of 2014

Early tomorrow, our cohort will meet on the Seattle campus for two straight sessions of Macroeconomics — Monday section was calling it “Macropalooza” and Wednesday came up with “Macropalypse.” Classes on the UW campus are fun (no joke, even though it’s class on a sunny Saturday) because the entire cohort, Monday and Wednesday sections, combine to take classes together. The Eastside Executive Center is our usual location, but Paccar Hall offers a great change of pace. The building is impressive, and we eat lunch on the terrace.

Image courtesy Foster School of Business
Image courtesy Foster School of Business

Today I finished all of my reading for the weekend to preempt a busy schedule coming up next week. The TMMBA requires a good amount of reading. Let me reassure you, though: most of the articles, case studies, and texts are written in an engaging style to hold our attention. The reading becomes more of a hobby than an obligation.

My books after two finished quarters.
My books after two finished quarters.

After classes on campus, the cohort usually meets on University Avenue for a drink, but unfortunately I will have to miss tomorrow’s gathering. My sister’s family and friends will get together to find out the gender of her baby on the way, by spraying each other with silly string that’s secretly blue or pink. It’s amazing how much can fit in a day.

TMMBA Week in the Life: Sarah McCaffrey, Day Four

Sarah McCaffrey, TMMBA Student, Class of 2014

Today is my birthday.

Image courtesy Crafty Candles
Image courtesy Crafty Candles

After publishing this post, I will log off for the rest of the day. Front-loading TMMBA coursework ahead of special occasions has been surprisingly straightforward. Every now and then, a critical assignment or study session might conflict with personal time, but the pacing of the program doesn’t allow it to happen often. I haven’t missed a family birthday, wedding, or holiday yet. My sisters have picked up the habit of checking my Saturday class schedule before planning something major. Everyone supports educational goals, going out of their way to make the adaptation painless for me. It’s a side of them I love to see.

TMMBA Week in the Life: Sarah McCaffrey, Day Three

Sarah McCaffrey, TMMBA Student, Class of 2014

Yesterday evening, my learning team and I had a Skype session to go over an upcoming group case write-up. We often prefer meeting in person for major team projects, especially while figuring out our first plan of attack; but Skype, Google hangouts, Facebook, and e-mail make our priorities much more flexible and manageable.

Incoming call.
Incoming call.

For example, we can put together some rough numbers and share the work on-screen during a group call.

So helpful. (Edited because this is an active assignment.)
So helpful. (Edited because this is an active assignment.)

We stayed online for about an hour, settled on an outline for the case write-up, and planned our next meeting. After hanging up, we were already in our own homes, free to keep working or shift focus as needed. Remote meetings are a little harder to navigate than face-to-face conversations, but they have their perks.

Today, I caught up on reading at the park near my house, one of my best habits for study-life balance. My kids appreciate it. Laptops and tablets were the inventions of the century — I think most of our TMMBA class would agree. I also had a Media Theory class with the University of Washington MCDM program. Some of my classmates give me a lot of credit for pursuing two degrees, but the momentum makes doubling up much easier than it sounds. Until last year, the military demanded most of my time. I appreciate how many hours I get to spend with my family now, though I do look forward to reading future “Weeks in the Life” from full-time working members of the cohort. I can’t imagine how they get it all done.