Mikaela Houck, Manager of Academic & Student Services
With TMMBA Class 13 already one third of the way done with their 18-month program experience, the students are currently enjoying a short “break” between quarters. However, no rest for the weary, as they like to say. Even with some time off, the TMMBA Class 13 group has already kicked off preparations for their upcoming summer quarter classes.
Below is a sneak peek of what’s to come for the group:
Strategic Marketing Management
Strategic Marketing Management is the first of two marketing courses woven into the TMMBA curriculum. A blend of market analysis, strategy and implementation, this course is designed for students to explore the theory and applications of marketing concepts. Students will dive into the 5Cs and 4Ps and develop the skills needed to design a marketing strategy and its implementation plan.
About the Instructor: Natalie Mizik, Associate Professor of Marketing, is in her second year with the Foster School and TMMBA Program. In her short time with the program thus far, she’s already made her mark by receiving “Faculty of the Year” honors from the recent graduating class. Natalie’s specialties include branding, marketing strategy, myopic management, and pharmaceutical marketing. Read more about Natalie and her road to academia here.
Let’s do some quantitative analysis! This course teaches students to build and evaluate models and to understand the reasoning behind model-based analysis. Students delve into spreadsheet packages and master features that allow managers to perform sophisticated quantitative analysis in the comfortable and intuitive environment of the spreadsheet.
About the Instructor: A veteran to the Foster School and TMMBA, Mark Hillier, Associate Professor of Quantitative Methods, is about to embark on his 10th year of teaching with the TMMBA Program. Mark’s focuses include quantitative methods, operations management, and inventory control. TMMBA students gain first-hand knowledge of Mark’s extensive research – he uses his own textbook “Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets” in the classroom.
Domestic and International Economic Conditions
GDP, inflation, fiscal policies … oh my! Students are challenged to analyze global macroeconomic fluctuations on business and the challenges of macroeconomic policy-making in an interdependent world. Students come away with the tools to understand the key elements of economic growth, inflation, unemployment, business cycles, fiscal policy and monetary policy. The global aspects are highlighted with consideration of national business systems, trade policy, the political economy of trade, and regional economic integration.
About the Instructor: Debra Glassman, Senior Lecturer in Business Economics, specializes in international finance, global macroeconomics, international trade policy and institutions, and European business. Debra has received past accolades as TMMBA Faculty of the Quarter and is currently researching home bias in international portfolio investment & the World Trade Organization and international trade disputes.
Professional Communications: Persuasion
People become leaders because of their ability to persuade others to follow them. In business, the art of selling your ideas is critical for personal success and for achieving the mission of any enterprise. Students will explore the elements of successfully persuading people and must deliver an in-class persuasive presentation.
About the Instructor: TMMBA Instructor, Lorraine Howell, is also a founder of Media Skills Training. As an award-winning broadcast media veteran, Lorraine has leveraged her expertise and worked with numerous TMMBA cohorts to hone students’ public speaking & presentation skills.
These courses offer a glimpse into the complete course offerings of the TMMBA Program. For a full list of the TMMBA curriculum, click here.