Category Archives: Alumni

Takeaways from Pitch, Don’t Spin: How to Create Buzz Around your Start-up

Rae Wang, TMMBA Class of 2003

TMMBA sponsored an MIT Enterprise Forum Northwest entrepreneur meet up last night, the topic was Pitch Don’t Spin.  I was very excited that the TMMBA program reached out to the community to connect with other tech enthusiasts, meanwhile making such events available us, the alums, to attend.  I have a two years old startup and customer acquisition through new media is always on my marketing agenda, so this topic caught my interest right away.

The panel consisted of the co-founder of GeekWire, Founder of Newsvine, editor of Seattle Business Magazine, Seattle Times Technology Columnist, and the senior editor of Xconomy.  They gave us a wide range of opinions on how to approach media in this new media age. General challenges in the tech media today are:

  • Too much information is flowing around
  • A lot of people are writing
  • New media and old media provide a lot of choices for entrepreneurs, it can get overwhelming

The panel presented very interesting points and suggestions on how tech entrepreneurs can effectively tackle these challenges:

  • Be authentic, be honest, and be yourself
  • Sell your true story not your credentials
  • Have a story: just because you have an app, it does not mean you have an interesting story
  • Explain your technology in layman terms
  • Get the reporters interested in you
  • Know your audience and use the correct channel to pitch: no need to do Twitter etc if nobody reads it
  • Get your interesting nuggets of news prepared ahead of time before meeting the press
  • Rethink press release and don’t be afraid to use new media, such as emails

If you would like to learn more about this event, my fellow note taker over at fireundereverybutt.com posted a visual note from the event. Check it out at http://fireundereverybutt.com/visual-note-taking/.

It’s Business Time!

Aaron Lykken, Manager of Academic Services & Technologies

The smell of fresh cut grass.  The afternoon summer sun shining bright. The company of good friends. Loads of exercise.  Tons of fun.  These all help describe the opening season for the TMMBA alumni ultimate frisbee team, It’s Business Time.  The TMMBA program fielded a team for DiscNW‘s 2011 Summer Corporate League and saw a lot of success, going deep into the playoffs and playing for 3rd place in a league long dominated by titans such as Microsoft Corporation, Amazon.com, and the Boeing Company.  The league pitted Seattle area companies head to head each Wednesday evening on the fields of Magnuson Park.  Plastic flew, the chants were loud, sportsmanship high, and the victories sweet.  We started as a mixed band of talents, with alumni from over the years with varying athletic abilities and staff.  As the season pressed on we learned each others playing habits, grew as players, got in better shape, and saw our offense and defense come together in harmony.  The experience was unique from other alumni activities in that we were able to strengthen connections with people we already know but also to meet new people and get to know them over the course of the season.  There is already discussion of an end of season BBQ and putting together a team for next summer!

How do you keep up with technology and business events?

Jared McInelly, TMMBA Class 11

Everyone is very busy.  There are so many demands on our time, work, family, school, etc.  I’ve found that school has taken all of my leisurely browsing-the-web-to-keep-up-on-technology time.  So, I have to boil things down to a few key resources.  Here are the things I use to keep up on technology and business issues along with a short description of each.

Podcasts

I love podcasts.  By subscribing to them in iTunes, new updates are downloaded to my iPhone automatically.  I have an FM transmitter that allows me to listen to them on my car radio while driving around in the wonderful Seattle traffic.  Here are my favorites.  All of these can be subscribed to in iTunes by searching for them by name.  (Sorry Andriod users, I have not joined your secret society and so I don’t know how to help you get these).

Entrepreneurial Thought Leaders Series.  Stanford University.  This is a weekly (during the school year) speaking event open to Stanford students.  They record it and post the talks online.  This is one of my favorite podcasts to listen to.  Because it’s Stanford, they get some of the best speakers from some of the most interesting companies in the world.

TWIT:  This week in technology.  Leo Laporte is the moderator with a panel that changes weekly.  They discuss the tech news of the week.  This is a great way to find out what is new and upcoming.  Plus, there are some great personalities in the group (and some consistently grumpy ones).

HBR IdeaCast.  This is a 20 minute interview with the author of one of the main articles for the week’s Harvard Business Review.  Very insightful and a quick and easy way to get the point of the article without having to read it.

Business Week – Behind This Week’s Cover Story.  Similar to the HBR IdeaCast, this is a short interview with the author of the latest Business Week cover story.

Manager Tools.  I don’t know where these guys came from but they are pretty good.  They discuss, sometimes in painstaking detail, specific, actionable tools you can use as managers.  My favorite Manager Tools podcast was the one that had 17 steps to remember for a perfect handshake.  I don’t bother trying to remember all of their items but I do find the overall point of each podcast very helpful.

RadioLab.  If you like science, even a little bit, you’ll love this podcast.  I look forward to a new episode of Radiolab like I look forward to Christmas.  Yes, I’m a geek.

Websites:

Geekwire.  This is a site founded in Seattle to cover the tech beat in the Seattle area.  These guys are good.  They also have a podcast but it tends to be boring.

Google News:

I set up alerts on topics I care about and check it on occasion.  I include on this list all of the blogs that I like to read.  That way I get to see them all at once and it’s easy to tell if they have a new update.  Which is much better than checking them all individually.

I’m interested in what you have found helpful, please respond in the comments if you know of a good site, podcast, etc. that you use to keep up on the latest business ideas and technology.

TMMBA alum puts his degree to work

Sara Jones, TMMBA Assistant Director
TMMBA Alumnus, Andrew Zydel
Andrew Zydel, TMMBA Alumnus, Class of 2009

Alumnus Andrew Zydel and the Technology Management MBA Program were featured in a recent article in the Horizon Air Magazine about students in innovative degree programs in the Northwest. Andrew is a graduate from the TMMBA Class of 2009 and now manages a team of IT professionals at Swedish Medical Center in his role as Manager of Informatics. He leveraged his TMMBA education, informatics experience, and networking skills to make the switch to his current position.  Read the full article.

The TMMBA Network – A Lifetime of Connections

Tina Bassir, TMMBA Associate Director

When you join the TMMBA Program, you become part of the accomplished TMMBA community: a powerful network of nearly 800 professionals, including entrepreneurs, CIOs, senior managers, and directors.

As an alum, the TMMBA program continues to provide opportunities to learn and to stay connected to this network of top technology leaders. By staying connected and involved, alums continue to gain the networking and educational benefits. A variety of events happen throughout the year ranging from continuing education and networking, to family fun and recreation.

“In today’s economy, a vibrant network is even more critical than normal.  Thanks to the TMMBA program and all the alumni events it supports, I’m able to easily stay in touch with my fellow classmates.” 
–Steve Montgomery,    TMMBA Class of 2008

Continuing Education:

TMMBA alumni are invited to audit classes with current students as a refresher to particular topics, and they have access to a variety of continuing education courses each year. (In fact, a course on Selling Professional Services is happening this week.) These courses provide a chance to connect with fellow alumni and Foster School faculty while returning to the classroom.

Additionally, the TMMBA Alumni Book Group has been meeting quarterly for over two years, spanning topics from strategy, leadership, ethics and finance. The book group is a great opportunity for alums to dig into a business topic then gather to discuss the book in an academic setting. Book groups are facilitated by Foster School faculty members.

“The TMMBA book groups help me maintain a connection with the program while keeping me up to date on current topics.  I’ve been able to apply the books we’ve discussed to my current work.”
– Tamaira Ross, TMMBA Class of 2008

Networking:

While a great deal of networking happens at the education events, there are also events focused on reconnecting with classmates and meeting other members of the TMMBA alumni network. From speed networking night to happy hour, alums are able to meet fellow graduates from practically any local company or functional area. If someone isn’t currently working there, chances are good that someone has at some point in their past. 

Graduates from TMMBA also become part of the Foster School of Business alumni network of nearly 48,000 graduates. Each year, the Foster School welcomes all MBA graduates.  The Foster MBA Reunion held in Oct 2010 brought together all MBA programs at the Foster School from Classes of 1985, 1990, 1995, 2000 and 2005. 

“To me, the value of the alumni network has been mainly of social value.  It feels good to be connected with good, smart people.”
 –Sumant Hattikudur, TMMBA Class of 2005

The TMMBA Alumni Network truly provides a lifetime of connections and a lifetime of learning!

Dashing to Success: Foster MEANS Business on race day

Aaron Lykken, Manager – Academic Services & Technologies

TMMBA staff and students laced up their running shoes with other Foster MBA programs to raise money for University of Washington student scholarships by participating in the 2010 Dawg Dash.  Little did we know that epic sheets of rain and gusty wind would greet us on a chilly and grey Seattle Sunday morning (we’re talking the type of day where you curl up with a book or movie next to the fire place and drink a hot cup of coffee).  Instead I found myself shaking my head and grumbling as I pulled together my race gear.  On my way to Husky stadium I remember at least 4 distinct times when I almost aborted on the race and sought refuge from the elements back at my house.  The guilt of abandoning my teammates brought me back to focus each time and soon I was parked and deciding when I was ready to fling open the car door.  Through the waves of water running down my windshield I saw a teammate and decided that it was time.  Stepping into this kind of rain meant being wet and cold instantly and set the tone for the rest of the morning until the “Purple Wave (10k)” was called to the starting line.  The scarcity of covered areas was apparent as I observed runners hiding in every stadium tunnel    To the amazement of the runners, the rain ceased as we lined up and executed some last minute stretching, leg shaking, and jumping in hopes of staying loose and warm.  And then the gun popped…

Come race time the Foster runners shook off the rain and cold and found racing success in both the 10k and 5k flavors of the race, with finishers in the top 15% of their division.  The race spans the length of the UW Seattle campus from Husky Stadium in the south to running up the hilly campus past the Foster business school campus in the far north.  It was a painful race but certainly one with an intense feeling of accomplishment at the finish due to the inclement weather.  2010 was the 25th anniversary of the Dawg Dash tradition which raised more than $10,000 last year.  Record attendance last year was beaten by more than 800 registrants this year.

Go Huskies!

The TMMBA Alumni Book Group

(Tina Bassir, Associate Director)

The TMMBA alumni book group has been meeting quarterly for over two years, spanning topics from strategy, leadership, ethics and finance. The book group is a great opportunity for alums to dig into a business topic then gather to discuss the book in an academic setting. The events are a chance for alums to reunite with their classmates and to meet people from other TMMBA classes. In addition to connecting with classmates, they are able to reconnect with faculty. Each book group is facilitated by a Foster School faculty member. The next book group is on Sept 14 and we have selected a marketing book: “The Silver Lining: An Innovation Playbook for Uncertain Times” by Scott D. Anthony. The discussion will be guided by marketing lecturer Joe Dodson.

Are you wondering what books have been discussed at past book group meetings? Here’s the list:

  • Made to Stick: Why Some Ideas Survive and Others Die
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
  • Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton’s Antarctic Expedition
  • How Good People Make Tough Choices: Resolving the Dilemmas of Ethical Living
  • In Fed We Trust: Ben Bernanke’s War on the Great Panic
  • The Big Short: Inside the Doomsday Machine

The TMMBA Alumni Book Group is just one of the many opportunities for alums to stay connected and continue learning.

Putting a cap on the capstone

Scott Hannah, TMMBA Student (Class of 2010)

Sitting here basking in the relief and exciting that comes from having been part of a successful capstone presentation, I’m amazed at how fast these 18 months have been.    So much has been packed in this past year-and-a-half it seems almost a blur.  This truly has been a wonderful adventure, with it’s share of excitement and drama.    When I initially started this program I was somewhat uncertain as to how management of technology would be brought out the course.  What I discovered was that it was less about the technology and more about the contacts and shared experiences with professionals in the fields of technology.  One of the key benefits of this program is the exposure you get to diverse backgrounds and experiences over the 18 months we’re together, and the contacts we make now will benefit us in years to come.

Having just had the course, I can liken my experience to Leading Organizational Change.  There was some resistance along the way, but the TMMBA program has been successful in transforming our organization (the student body) into MBA graduates.  And to paraphrase the leading organizational change course, there are some things I will miss (learning something new, the shared comraderie of classmates, the pampering of the TMMBA staff, and more), there are some things I won’t miss (16-hr exams, late study nights, too much coffee, having no free time), and things that I missed out on (hanging out at the Keg after classes).

As I sit here relieved  and excited to be done, I cannot stress enough how rewarding an experience this has been.  Eighteen months go by quickly, and to sit here and feel what I feel cannot be missed.

Go on, take the leap, and enroll in the TMMBA program.  You won’t regret it!

From Student to Alum

Tina Bassir, TMMBA Associate Director

For TMMBA Class 9, there are only 6 days until graduation. While class sessions and weekly deliverables are coming to an end, a new opportunity is about to begin–class 9 is becoming part of the TMMBA Alumni Network. After next week, there will be over 580 graduates representing a wide range of diverse companies and functions.

As students are counting down the days, I’m putting together some resources that will help the students transition to the alumni network. As an alum, there are many ways to stay connected to the program and to each other. One way to stay connected is by participating in the many events we host throughout the year–ranging from continuing education and networking to family fun and recreation. A few examples of events include the quarterly book group (a chance for alums to come back in the classroom with a faculty member  for an engaging discussion of a business book), speed networking night (a fast-paced evening with the opportunity to meet new connections and expand your network), and the annual global economic update (this popular evening features Karma Hadjimichalakis as she provides an update on the global economic scene).

TMMBA alums are also invited to participate in events with the Foster School of Business and are welcome to join the University of Washington Alumni Association (UWAA).