Category Archives: Events

EQ │Personal Branding │Your Career

Successful business careers evolve from a combination of IQ and EQ (emotional intelligence quotient).  So, why is high EQ important?  Here are a few points:

An analysis of more than 300 top-level executives from fifteen global companies showed that six emotional competencies distinguished stars from the average: Influence, Team Leadership, Organizational Awareness, self-confidence, Achievement Drive, and Leadership (Spencer, L. M., Jr., 1997).

According to Dr. Patsi Krakoff, research by the Center for Creative Leadership found that the primary causes of derailment in executives involve deficits in emotional competence. Specifically, these executives have difficulty handling change, working well in teams, and interpersonal relationships.

Further, Jack Welch, former chairman and CEO of General Electric, said:

a leader’s intelligence has to have a strong emotional component. He has to have high levels of self-awareness, maturity and self-control. She must be able to withstand the heat, handle setbacks and when those lucky moments arise, enjoy success with equal parts of joy and humility. No doubt emotional intelligence is more rare than book smarts, but my experience says it is actually more important in the making of a leader. You just can’t ignore it.”

Developing Both Your IQ and EQ in TMMBA

The TMMBA Program recognizes the importance of cultivating both your “book smarts” and your EQ.  A comprehensive business management curriculum is balanced with EQ reflection & action: a better understanding of who you are, what you are learning & where it’s being applied, what you have to offer (contributions), and where you are going.  The effort in answering these questions among other experiences compliments your MBA experience and assists with your leadership development (and career trajectory).

In the last month, two TMMBA Career Services events were designed around the EQ element of self-awareness through personal branding.  The end goal was an improved ability to concisely introduce oneself (via resume, LinkedIn, pitch, etc.) with a story that makes sense, builds emotional connections, and inspires dialogue.

1.  WHY MATTERS: SWOT #personalbranding Workshop:

Brand Strategist Kevin Susman taught participants how to use a personal SWOT, Strengths, Weaknesses, Opportunities & Threats, to improve a pitch to others.  He began with defining the difference between products (selling specific features) and the more powerful brands that are fueled by emotion & trust.

This SWOT analysis framework was used:

Internal to achieving career objectives

Know your STRENGTHS to build connection

Need to be relevant to market/customer

Create high-level 3-sentence statement that answers:

  • What you offer (particular need to be filled)
  • How you help customers achieve goals? (single statement of benefit)
  • Who you are (positive personality trait)
Admit to WEAKNESSES

Understand them and be able to turn into strengths.

Answer these questions in 3-6 words per bullet.

  • The flaw in your offering
  • How you hold yourself back
  • Who you are: negative

External to achieving career objectives

Know your OPPORTUNITIES 

Examples:

  • Current professional network
  • “You” as defined by strengths and weaknesses
Understand THREATS (risks)

Examples:

  • Professional network fatigue
  • Perceptions of you

2. TMMBA Career Boot Camp:

This four-hour session outlined new ways to think about and share a personal brand and authentic voice in promotion to organizations.  It included creating a comfortable elevator speech and resume & LinkedIn profile to stand out from the competition.

Two LinkedIn takeaways: 

  • Create a Professional Headline on LinkedIn.  Be aware that the headline words are “weighted” 40% more than the rest of your profile.  This weighting helps recruiters find you – amidst your competition.A headline is the place to sum up your professional identity in 120 characters or less (15-20 words). Focus on who you are + what you do (your expertise/value) and audience you serve.  It does not have to be your current job title.Consider using a brand tagline or personal title but ensure that it helps people understand what you do. If you are in the job market (passively or actively), use keywords that reflect the titles or expertise you are seeking.
  • More keywords aren’t always better.  Our advice would be to only include the keywords (including repeated keywords) in your Profile that best reflect your expertise and experience.  If you integrate an extended list of keywords into your Profile, you are likely showing up in a high number of searches.  The question you need to ask yourself, however, is whether members consider your Profile relevant to their search.  If not, their behavior as a collective group may be influencing the algorithm used to rank you in search results.

Fun in the sun with TMMBA

Nhi-Huong Huynh, Fiscal Specialist, TMMBA

Recently, TMMBA students, alums and their families got together at Bellevue Downtown Park for the annual TMMBA Picnic. We all had a great time and it was really nice to see so many people come out for the event.

The TMMBA picnic is one of many social events hosted by TMMBA throughout the year. These gathering provide an opportunity to relax, celebrate their accomplishments, and network with their classmates and alumni.

I’m looking forward to another fun-filled event this fall.

TMMBA Picnic
TMMBA Humanized

Students visit Amazon and Tableau Software on inaugural TMMBA Tech Trek

The inaugural TMMBA Tech Trek launched Friday, August 16th.  A terrific group of 23 current TMMBA students ventured to Tableau Software and Amazon to build knowledge around product innovations and strategy while getting a first-hand glimpse of the work environment & culture. The Trek also provided a chance to mingle with company leaders and fellow classmates.

TMMBA loves dataamazon1

Here are a few words from two attendees:

Kulkarni, ArvindAnother fantastic opportunity called TMMBA TECH TREK was presented to us in our third quarter.  We were able to visit two great companies in Seattle’s backyard and experience their work culture by interacting with employees in a casual environment.

First, we visited fast-growing Tableau Software, which just went public with their IPO in May 2013. They really love data!  The software demo and the Q&A sessions with Thierry, Ellie and Neelesh followed by a mixer with other employees was very insightful.  I was able to hear more about their future growth and hiring plans and learn that I need not be a software geek to work there!  We need to watch out for this company as it has great potential to grow.

The second company we visited was Amazon.  We already experienced the enthusiasm of Amazonians in second quarter when they visited the Eastside Executive Center, and I didn’t notice any drop in the levels when we went onsite.  We all enjoyed a warm welcome from Dina, Stephanie, Michael, and Bill and got to know more about their roles and work life balance in Amazon. Reading about Amazon in newspapers and then hearing some of their current projects makes me think that they are really on a mission to sell everything everywhere and to everyone under the sun one day.  Bill Burkland’s short presentation gave me a behind the scenes snapshot of B2B operations as I have been using their services to save on purchases in alternate sourcing at my workplace.  Thank you all for a warm welcome and opportunity to learn more about your organizations!  – Arvind Kulkarni, TMMBA Class of 2014

Pongracz, JuditThe inaugural Tech Trek was an excellent example how the TMMBA Program and staff come up with new and inventive ways to enrich student experience. The event gave us an opportunity to peek behind the curtains at two sizzling hot technology companies and do some serious, targeted networking. The level of enthusiasm was clearly palpable and no questions went unanswered at either of the hosts. My only question now is: When can we go next? – Judit Pongracz, TMMBA Class of 2014

Students and Alumni Make Key Connections with Employers at TMMBA Career Mixer

Last month the Technology Management MBA Program held its first-ever Career Mixer.  You might be familiar with the traditional career or job fair, but this event was different by design to provide an event rich in connections.

A traditional career fair or job fair is structured around employers with a list of open positions and prospective employees passing out a one-size-fits-all resume.  Since networking is the number one way to find a great job, there is tremendous benefit in connecting with peers and hiring managers. The TMMBA Mixer was designed to help student and alumni make these key connections with regional employers.

The event was a huge success with a great turnout of students and alumni and a diverse mix of 19 companies.  We invited three individuals from each company: a TMMBA alumnus, an HR or Recruiting leader, and another individual from the management/leadership team.

Attendees interested in working for one of the companies now have new connections to reach out to for a conversation and additional information. This tailored approach is highly recommended and focuses on relationship-building.

For those that were not currently looking for a job or change in company, the Mixer was an opportunity to practice introducing themselves to many individuals and build out their professional networks, so it’s ready when they need it.

There are many other career services provided to TMMBA students, including coaching and workshops. Learn more on our website.

LinkedIn Alumni offers powerful tool to leverage your alumni networks

Sara Jones, TMMBA Associate Director and 2012 alumnus

According to John Hill, 85% of job opportunities will come through someone that’s a 2nd level connection on LinkedIn. John is LinkedIn’s Higher Education Evangelist and last week he came to the Foster School to share tips and strategies for getting the most out of LinkedIn.  Although it wasn’t all new to me, John was a great presenter who could really tell a story and make his message stick.

The three big points of the night were:

  1. Build a network before you need it.
  2. Build a quality network not a quantity network.
  3. Dream big.

The rest of the talk was on how to use LinkedIn to manage relationships and help accomplish these big points. He shared several great tips, but I want to highlight one feature that you might not be as familiar with: LinkedIn Alumni.

Here’s a screenshot:

linkedIn alumni

If a fellow TMMBA or Foster alum reached out to me, I’m likely to take the call. Why? Because we have something in common. With LinkedIn Alumni, you can now find fellow alums of your university or b-school AND you can filter by where they live, work, what they do, skills, and several others.

For example, if I was looking at relocating to the Bay area and interested in Google, I can drill down and see that I have 19 fellow Foster alums that graduated in the past 5 years.  Or maybe you’re sick of the Seattle rain and ready to move to the islands.  In my case, I have 87 fellow alums that I could reach out to in Hawaii.

That’s a pretty powerful tool to help you leverage your alumni networks. Check it out and let me know what you think.

Experience, Explore, Entertain

By Pritam Das, TMMBA Student, Class of 2014

Experience,
Explore,
Entertain

That’s the Tagline of Novelty Hill Januik Winery.

We surely did experience the bottled poetry called wine from one of the world’s ten “Masters of Merlot”,
We surely did get entertained by the award winning building design of the Novelty hill that rhythms with the geometry of linear rows of grapes in vineyard, and
We surely did explore the perfect food with local, sustainable ingredients, including organic fruits and vegetables.

But that’s not all. The two hour holiday social organized by the TMMBA staff on 18th of Dec, 2012 at the Novelty Hill Januik Winery exposed us to a ton of opportunities these networking events hold.

Within a frame of two hours, I was able to explore what it takes as an entrepreneur to launch a radio station in Seattle, debate over a supply chain issue of recycled raw materials for a manufacturing company, discuss the possibility of a future HBR case study exploring the famous delay in the delivery of the 787 airplanes, find out how a doors and windows manufacturing company have a lot in common in launching a new product when compared to that of a multinational software company…. The list is endless.

I used to think that who would match the variety of our class 13 that has 72 students from 13 different countries with an average 12 year of work experience from 44 different companies. But after meeting TMMBA seniors and alumni at the social, I was just mind blown with the brain power, diversity, and breadth the UW’s TMMBA program has to offer us.

Last but not the least; it was great getting advice from seniors and alumni who have gone through the same intense MBA program (probably the most rigorous in the state of WA) in the past.

Ending with a famous quote from Robert Kiyosaki –

“If you want to go somewhere, it is best to find someone who has already been there.”

My experience at the Kirkland Startup Weekend

By Sreenath Pudukudi, TMMBA Alum, Class of 2012

I got my ticket and was thrilled to go to Startup Weekend. Little did I know this would be one of the great opportunities in my life. For those who don’t know about Startup Weekend, you can see the details here http://startupweekend.org/about/. The idea is to form teams at the Startup Weekend event and create a startup over the weekend. At the end of the event, the best startup would be judged and rewarded.

And then the long-awaited day arrives. Friday, as I entered the event, I could feel the positive energy in the room. There were lots of people passionately talking about their ideas. During the event, you have a minute to present the idea. There were around 40 people who pitched their ideas. Wow, that was 40 ideas in 40 minutes. Each person gets 3 voting cards and could vote for the top 3 ideas they liked. The ideas that received the most number of votes could build their teams for the weekend.

Developing the startup

I voted for the idea of building a platform for matching fashion stylist to consumers. I always wanted a personal stylist but was never ready to spend big dollars. The idea resonated with me very well and I thought people would be ready to pick a personal stylist if the cost of the stylist is reasonably low.

The team Eliza was formed and we had a nice blend of diverse skill sets. We started off by creating a work plan for the next 2 days.

It was Saturday morning. We delegated the tasks to focus on the following areas:

  1. Business Model Generation
  2. Customer Validation
  3. Marketing Plan
  4. Competitive Analysis
  5. Developing the website

The team synched up every 2 hours to gauge the progress. Time was running fast. By Saturday evening, we were successful in,

  1. Reaching out to 3500 customers for validating customer pain points.
  2. Building the business model, identifying the customer segment.
  3. Creating the Cost & Revenue Model.
  4. Creating Marketing Plan and competitive analysis.
  5. Signing up 2 Stylist and 4 customers.
  6. Building a working website with the basic features.

I was pleasantly surprised with the progress a team can make just 1 day.

Pitching the business

It was Sunday morning. Most of us were focused on finishing the last bits and pieces of our work to get the final product in shape for the presentation. A few of us were focused on how to get our final pitch in front of close to 100 people. We practiced our final pitch over and over again.

And the time arrives. Clock ticks 5:30pm and the teams started giving their final pitches. It was our turn. We confidently presented our pitch as a story focusing on the need for the product, the value add it brings to the customers and how we build it into a great business. After our presentation there were a few questions from the judges and we were done.

All the teams presented and the wait to find the best startup begins.

The outcome

Out of the 12 teams in the competition, our team made it to the first position. We WON!!! It was indeed a great feeling and one of the most productive weekends I had. It was worth the effort.

Over the last two days, I learned a lot of new stuff, met great minds, built good networks and realized that it’s “The Team” that matters the most. I learned this again and again in my TMMBA classes. The lessons I learned during TMMBA made a difference in the way I think and I must say, I love TMMBA.

For all the entrepreneur enthusiasts out there, I would just say “attend one of the Startup Weekends and start your journey of building your own startup”. :-)

Welcome to the newest class – TMMBA Class 13!

 

  • Take the GMAT –
  • Submit application to TMMBA, UW Foster School  –
  • Sign acceptance paperwork –
  • Meet my new classmates and study group (TMMBA Welcome Reception) – 
  • Begin classes!! – Nov 26

Earlier this week, a group of 72 students came together to meet each for the first time. This is the beginning of a journey that will include 18 months of classes and continue with a lifetime of relationships, resources and new knowledge for solving business problems. The Welcome Reception is the first event for the new class; followed by TMMBA Immersion Week starting on Nov 26. After this intense week of classes and program information, students will pick up classes again with the regular schedule in January. (one evening per week and every other Saturday)

Students in the new class (Class 13) represent a diverse range of work experience, backgrounds and companies (listed below).

Accenture Airbiquity, Inc.
Amazon.com BE Aerospace
Best Buy Buildingi
Canyon Creek Cepheid
Classmates Online, Inc. Clearwire
Cray, Inc. EMC Corporation
Ericsson Corporation Expedia
FedEx Gagenau
Genie Industries HTC Corporation
IBM Corporation Kessler CPA & Consulting
Labinal, Inc. Microsoft Corporation
Milgard Manufacturing Moxie Software
NAES Corporation NCSoft Corporation
Nokia Paccar Inc
Profusa RealNetworks Player
Robinson Construction Co Stoller Consulting
Terex The Boeing Company
The Walt Disney Company ThyssenKrupp Aerospace
T-Mobile USA University of Washington
US Marine Corps UTC Aerospace Systems
Varolii Corporation Vertafore
VMWare Corporation Woodinville Fire & Rescue

TMMBA + Seattle 2.0 Startup Day = winning combination for entrepreneurs!

Written by:  Tracy Gojdics, Director & 2007 TMMBA alumnus

The UW Foster Technology Management MBA Program (TMMBA) is a premier sponsor for the 2012 Seattle 2.0 Startup Day on September 22 at the Meydenbauer Center in Bellevue.  In fact, this is the third year we will have a presence at this one-of-kind conference designed to inspire, inform and bring together budding entrepreneurs as well as veteran entrepreneurs.

Why do we like to sponsor this event? 

  • We have a growing student and alumni network full of entrepreneurs.
  • 50+% of  TMMBA applicants want to start their own company.
  • Aligns with our mission to educate, inspire and support the aspirations of our TMMBA community.
  • We are fans of Geekwire!

I often get asked, “Does an entrepreneur really need an MBA?”   The answer is “it depends.”  It depends on business knowledge and experience, the kinds of issues and business problems one has been exposed to (and tried to solve!) and how deeply one understands strategy, microeconomic and macroeconomic factors, finance and market risk.  For some they will have a solid understanding of all of these areas, but the vast majority of people do not – this is when a well-rounded MBA experience is an asset worth having.  The time and investment of an MBA is small when compared to the great ROI with the ability to achieve a dream – strategically and intelligently!

TMMBA has the honor introducing the following speakers at the conference:

Adam Tratt – CEO, Giant Thinkwell / HaikuDeck (10am)
Brenda Spoonemore, Co-founder and CEO Dwellable  (3:25pm)

Here is a complete list of speakers and activities for the 2012 Seattle 2.0 Startup Day.  We will have a booth there as well – stop by to say hi to Ally and Tina. As always, we look forward to seeing TMMBA students and alumni at the event and meeting new and interesting people!

Networking on the Ultimate Field

Sara Jones, Class of 2012 and TMMBA Assistant Director

This summer I played on the TMMBA Alumni Ultimate frisbee team in the DiscNW Summer Corporate League. This was my first time playing Ultimate and I captured my initial thoughts in this earlier post.  The season wrapped up two weeks ago and it’s time for an update.

There were lots of opportunities during the season to improve my actual frisbee skills, but the game stretched me to grow in other areas as well. On the field you need to be adaptable, deal with ambiguity, and learn to read your own team members as well as the other team. Of course, communication with your teammates can make or break the game. These skills are important in the workplace and also as a student in the TMMBA program.  It was great to work those muscles in a new setting!

That said, the best part of my experience this summer was the people.  I got to know more of my fellow alums (post-game celebrations helped), their family members that came to cheer us on, and met some really cool folks from the other teams. We played teams from REI, Microsoft, Google, King County, Fred Hutch, Tableau Software, Apex Learning, and Boeing. The sidelines and post-game cheers were great opportunities for casual networking.

All-in-all it was a great experience and I’m looking forward to next season. We’re even talking about some TMMBA pick-up games this fall.