Category Archives: Faculty

Debunking the Myth: Marketing Redefined

How would you define marketing? For many people, they’d simply describe it as “it’s about cost, cost and (you guessed it …) more cost”. While TMMBA Professor, Natalie Mizik, acknowledges that spending is a factor that must be considered in marketing, the focus of her teaching and research challenges students to approach marketing in a much more integrated way.

TMMBA students embark on Mizik’s Strategic Marketing Management course in their 3rd quarter of the Program. She teaches marketing as a practical science that combines elements of other fundamental business courses – finance, statistics and economics to name a few. Students quickly learn that developing quantifiable and strategic marketing decisions is imperative for the success of a business. Watch this video to learn more about how Mizik strives to redefine how people look at marketing:

 

About Natalie Mizik: Natalie Mizik, Associate Professor of Marketing, has been with the Foster School of Business for two years. Prior to Foster, Mizik taught at Columbia Graduate School of Business, MIT Sloan School of Management, and the Kenan-Flagler Business School at UNC. Her current research focuses on branding, marketing strategy, myopic management, and pharmaceutical marketing. Read more about Mizik and her road to academia here.

Mizik will kick-off her third year teaching in the TMMBA Program this Summer Quarter. In her short time with the TMMBA Program, Mizik has already received numerous teaching awards – TMMBA Faculty of the Quarter (Class 12 & 13) and TMMBA Faculty Excellence in Teaching Award (Class 12 & 13). A student favorite to say the least!

Autumn quarter is just around the corner!

Mikaela Houck, Manager of Academic & Student Services

Halfway there. Over the hump. The end is in sight. The fact holds true no matter how you state it – TMMBA Class 13 is at the halfway point of their program experience. Bright eyed and bushy tailed, the group began their journey at the kick-off Program Immersion in December 2012. Nine months later, they are now enjoying a couple short (and well deserved!) weeks off from class this September. This time away from class allows the group to refresh before doing a deep dive into the second half of the schedule.

Let’s take a look at the courses in store for Autumn Quarter:

Strategic Management of Technology Innovation

Innovation is the single most important activity of an ongoing business. All progress occurs through innovation. (Peter Drucker)

Warren BoekerHow do you generate ideas and then develop these ideas into commercial products? The purpose of TMMBA’s Strategic Management of Technology Innovation is for students to master these exact questions. This 2-credit course challenges students to better understand the dynamics of industries driven by technological innovation and develop frameworks for managing tech-intensive businesses.

About the instructor:
Warren Boeker has been at the Foster School of Business since 1998. Before coming to Foster, he taught strategic management and entrepreneurship at Columbia University in New York City and global strategy development at London Business School. Professor Boeker’s recent research has examined the dynamics of strategy formulation and execution in organizations at a corporate and business level. Fun fact – Professor Boeker is also a former chemical engineer!

Operations & Supply Chain Management

In the annals of innovation, new ideas are only part of the equation. Execution is just as important. (Steve  Jobs)

Process flow analysis? Inventory management models? Queuing Concepts? No problem. TMMBA students enhance their critical thinking and quantitative prowess to examine operational issues and develop a variety of
analyMoinzadehtical approaches to manage these processes. Students also learn the role of operations management and its interactions with other functional areas within organizations.

About the instructor:
A TMMBA student favorite, Kamran Moinzadeh has taught with the TMMBA Program since its inception in 2001. Professor Moinzadeh won the TMMBA Excellence in Teaching Award in 2013 and has received numerous TMMBA Faculty of the Quarter awards. Professor Moinzadeh’s specialties include operations & supply chain management, inventory management, and quality management.

Managerial Accounting & Decision Making

Making good decisions is a crucial skill at every level. (Peter Drucker)

In the first quarter of TMMBA, students completed their Financial Reporting & Analysis course – which focused on accounting for decision makers external to the firm. This course does a reversal – information & decision making within anPatrick_edit organization.  Students will develop the tools needed to use information from the accounting system in managerial decisions and understand how the design of an accounting system influences behavior.

About the instructor:
Paige Patrick, Assistant Professor of Accounting, is teaching in the TMMBA program for the first time this fall.  Paige brings both academic and real world expertise to her classroom.  Her academic research interests include executive compensation, and prior to obtaining her PhD, she spent several years in the Enterprise Risk Services division of Deloitte & Touche.

 

In addition to these Autumn Quarter classes, TMMBA students will embark on a 3 1/2 day Leadership Immersion, which takes place this weekend at UW Paccar Hall. Stay tuned for a recap next week!

A Faculty Perspective on Leadership in the United Arab Emirates

Guest post by Bruce Avolio, Executive Director of the Foster School’s Center for Leadership and Strategic Thinking and a faculty member in the Technology Management MBA program. Bruce traveled with TMMBA students to Dubai and Abu Dhabi in March on the International Study Tour. He wrote about his experience for FosterUnplugged and we’re sharing it here on TMMBATalk.

The vastness of the Middle East

I, like the students from Foster’s TMMBA program and staff, have visited many parts of the world. However, none of the staff or students had been to the Middle East. Of course, when we say Middle East, it’s like saying North America, in that the Middle East is made up of many different types of people, regions, climates and of course cultures. My goal for this trip was to develop our respective global mindsets as a basis for being a global leader—our assumptions, framing, perceptions and knowledge about other cultures. During our time in Dubai and Abu Dhabi, we certainly triggered A LOT of challenges to our respective global mindsets. Indeed, during our first corporate visit at Thompson Reuters, one of the top managers hosting us said, “Next time you hear the words—The Gulf—on CNN or Fox or where ever, I hope you consider how vast and diverse an area that reporter is referencing.” Boy was that ever an insight to retain in our global mindsets!

A controlled approach to leadership in Dubai and Abu Dhabi

There are several things that one cannot ignore when traveling in Dubai and Abu Dhabi. First, in 42 years since the founding of the United Arab Emirates, these global citizens have built massive cities with the most impressive and innovative architecture on earth. Second, you cannot find a more controlled society on earth that doesn’t appear to have any interest in overthrowing the ruling families. Indeed, what one sees in this part of the world are sheer opulence everywhere, and a largely satisfied group of indigenous citizens. The reason being is that the rulers in this part of the world, rule with an iron fist, but they also rule with tremendous generosity and smarts towards citizens. If you are a so-called Emirate and not living well, call your ruler because you are clearly missing out on all of the bennies, e.g., subsidized housing, utilities, car payments, healthcare, schooling, higher educational scholarships, or a new iPad!

Democratic versus authoritative leadership

Personally, I believe in more inclusive, transparent and democratic leadership, even at Universities for God’s sake. However, when you witness what has been created in Dubai and Abu Dhabi, there is something about tribal authoritative and authoritarian leadership that cannot be ignored.  Such leadership builds cities very quickly, efficiently and majestically…well, depending on your taste in architecture. Indeed, the parallels in the world that I could think of where similar leadership has had such positive impact are in places like Singapore and Chicago under the leadership of the Mayor Daley’s. When there is chaos to be controlled and a myriad of interests to be aligned, sometimes authoritarian coupled with authoritative leadership—if they know what they are doing, can be very effective. Yet, to sustain this model of society and leadership is tough, in that it oftentimes in the case of a Dubai or Abu Dhabi depends on the choice of the ‘right son’ or the ‘right brother’ in the succession plan.

Driving Porsches, Chevys, and camels?

Amidst the Bentleys, Mercedes, Porsches and the real fancy cars in Dubai and Abu Dhabi, all may not be as well as it appears on the surface. We learned that a very large percentage of Emiratis don’t graduate high school and many are functionally illiterate. Yet, when they do leave school – most can and do apply for a government job and of course get it – being paid $90,000, while also receiving 60 days vacation a year, housing and car allowance, all utilities paid for and many other benefits including healthcare. So why learn! As one Emirati entrepreneur told us, most Emiratis who want to be entrepreneurs, and they are few and far between, cannot compose an email or structure a sentence! On the other hand, there are Emiratis that you could compare to the best and brightest in the world. So as someone said, they have a ‘software’ problem not a ‘hardware’ problem that the governments’ rulers have to address to sustain this amazing growth over the next 100 years, let alone 50. In this regard, a most telling saying we heard about the past and future in this region goes as follows: My grandfather drove a camel, my father drove a Chevy, I drive a Porsche and my son drives a Bentley, but likely his son will drive a camel….again.

Summer Quarter Course Preview

Mikaela Houck, Manager of Academic & Student Services

With TMMBA Class 13 already one third of the way done with their 18-month program experience, the students are currently enjoying a short “break” between quarters. However, no rest for the weary, as they like to say. Even with some time off, the TMMBA Class 13 group has already kicked off preparations for their upcoming summer quarter classes.

Below is a sneak peek of what’s to come for the group:

Strategic Marketing Management

Strategic Marketing Management is the first of two marketing courses woven into the TMMBA curriculum. A blend of market analysis, strategy and implementation, this course is designed for students to explore the theory and applications of marketing concepts. Students will dive into the 5Cs and 4Ps and develop the skills needed to design a marketing strategy and its implementation plan.

About the Instructor: Natalie Mizik, Associate Professor of Marketing, is in her second year with the Foster School and TMMBA Program. In her short time with the program thus far, she’s already made her mark by receiving “Faculty of the Year” honors from the recent graduating class. Natalie’s specialties include branding, marketing strategy, myopic management, and pharmaceutical marketing. Read more about Natalie and her road to academia here.

Decision Modeling

Let’s do some quantitative analysis! This course teaches students to build and evaluate models and to understand the reasoning behind model-based analysis. Students delve into spreadsheet packages and master features that allow managers to perform sophisticated quantitative analysis in the comfortable and intuitive environment of the spreadsheet.

About the Instructor: A veteran to the Foster School and TMMBA, Mark Hillier, Associate Professor of Quantitative Methods, is about to embark on his 10th year of teaching with the TMMBA Program. Mark’s focuses include quantitative methods, operations management, and inventory control.  TMMBA students gain first-hand knowledge of Mark’s extensive research – he uses his own textbook “Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets” in the classroom.

Domestic and International Economic Conditions

GDP, inflation, fiscal policies … oh my! Students are challenged to analyze global macroeconomic fluctuations on business and the challenges of macroeconomic policy-making in an interdependent world. Students come away with the tools to understand the key elements of economic growth, inflation, unemployment, business cycles, fiscal policy and monetary policy.  The global aspects are highlighted with consideration of national business systems, trade policy, the political economy of trade, and regional economic integration.

About the Instructor: Debra Glassman, Senior Lecturer in Business Economics, specializes in international finance, global macroeconomics, international trade policy and institutions, and European business. Debra has received past accolades as TMMBA Faculty of the Quarter and is currently researching home bias in international portfolio investment &  the World Trade Organization and international trade disputes.

Professional Communications: Persuasion

People become leaders because of their ability to persuade others to follow them.  In business, the art of selling your ideas is critical for personal success and for achieving the mission of any enterprise. Students will explore the elements of successfully persuading people and must deliver an in-class persuasive presentation.

About the Instructor: TMMBA Instructor, Lorraine Howell, is also a founder of Media Skills Training. As an award-winning broadcast media veteran, Lorraine has leveraged her expertise and worked with numerous TMMBA cohorts to hone students’ public speaking & presentation skills.

 

These courses offer a glimpse into the complete course offerings of the TMMBA Program. For a full list of the TMMBA curriculum, click here.

TMMBA Faculty Spill the Beans on their Favorite Resources

By Sara Jones, TMMBA Assistant Director

There are so many books, websites, and resources for business professionals that it can be hard to find the golden nuggets in the mix. I recently caught up with two TMMBA faculty members and asked for a list of favorite resources they would recommend to students and alums. Here’s what they said:

Debra Glassman, Senior Lecturer in Business EconomicsProfessor Debra Glassman

Glassman has been at the Foster School since 1992 and began teaching Domestic & International Economic Conditions in TMMBA in 2011. Her specialties include international finance, global macroeconomics, international trade policy and institutions, and European business. When I asked for her recommendation, she suggested publications from the Federal Reserve. Here’s why:

Publications from regional Federal Reserve banks have articles that are short, timely, and accessible to the general business reader.  Examples include (but are not limited to) the “Chicago Fed Letter,”, the Cleveland Fed’s “Forefront,” and “The Region” from the Minneapolis Fed.   You can search topics across all Federal Reserve publications using http://fedinprint.org.

Warren Boeker, Professor of ManagementProfessor Warren Boeker

Professor Boeker teaches Strategic Management of Technology & Innovation during the fourth quarter of the TMMBA Program. He specializes in competition, corporate strategy, entrepreneurship, and international business. He has seven go-to websites and blogs on his list:

Boeker also recommends the book Where Good Ideas Come From by Steven Johnson.

What are your favorite business resources?

Sneak Preview: TMMBA Leadership Immersion

Mikaela Houck, Manager of Academic & Student Services

What’s your role as a leader? How do you grow and motivate your team? How do you lead in different situations?

TMMBA students will evaluate these questions (and more!) at the TMMBA Leadership Immersion, which kicks off this weekend at the Eastside Executive Center. The Leadership Immersion marks the start of the 2nd half of the TMMBA Program experience and is a 3-day intensive course that examines the obligations and responsibilities of effective leadership. Led by Foster School Senior Lecturer, Pat Bettin, the Leadership Immersion is one of the most impactful courses in the TMMBA Program as it challenges students to reflect on and grow their own leadership style as well as explore the dynamic leadership issues facing today’s complex organizations.

 “(After the course) I began to understand how I can change and grow my personal leadership style. The decision making and collaboration aspects of the leadership classes were invaluable. It was helpful to learn other ways and different styles of decision making as well as how to evolve ones style of decision making. I’ve begun to use these key learnings immediately in the workplace.”
– Kathy Alexion, TMMBA Class of 2011

Get a sneak peek of Pat Bettin sharing his insights on leadership effectiveness and teaching in the TMMBA Program in this video:

Hats off to Class 12 for completing the 1st half of the Program and onwards to the 2nd!

Building Effective Teams

Professor Greg Bigley has taught in the TMMBA Program since its inception in 2001. He teaches Building Effective Work Teams at the start of the program and Leading Organization Change during the fifth quarter.  Bigley is a high-energy instructor and his classes are fast-paced, challenging, and extremely relevant. As a result, he has been recognized by students several times for his excellence in teaching.

In his classes, Bigley focuses on the relationship of people, structure, and culture on organizational and team performance. In this short video, he shares more about building effective teams.

 

TMMBA welcomes 6 new faculty

Sara Jones, TMMBA Assistant Director & Class of 2012

In the past year we have seen the addition of six faculty to the TMMBA teaching team.  Many of them have been repeat recipients of teaching awards and have published well-renowned research in their fields.  We’re very excited to have them as part of the TMMBA experience!  Here’s a little bit on each of our new faculty members and the courses they teach.

Jeff Barden, Assistant Professor of Management

Jeff BardenWhy do some organizations succeed while others fail?  One fundamental answer is strategy.  Students address this question during their second quarter in Competitive Strategy. Starting this year the course is taught by Jeff Barden, who has been at the Foster School since 2005.  Barden leads students through an examination of how managerial action can reinvent competition within existing industries and how the creation and implementation of strategy drives the success of business.  Check out this article for highlights from his paper on the impact of corporate acquisitions on technology adoption.

Edward Rice, Associate Professor of Finance & Business EconomicsEd Rice

Students dive into microeconomic issues their first quarter in TMMBA. Ed Rice began teaching the TMMBA Microeconomics course last quarter. He sees the course as dual purpose. First, it explains the fundamental principles of microeconomics, a theory of how agents interact in individual markets. Second, it shows students how these principles are applied to managerial decisions and firm optimization. Rice has won numerous teaching awards from his students at Foster.

Lance Young, Assistant Professor

Lance YoungLance Young takes students into the world of finance in the TMMBA Corporate Financial Strategy course. Finance deals with how individuals make consumption and saving decisions and how firms make investment and financing decisions. Through his course, Young shares interesting and useful frameworks and techniques that help students develop a competitive advantage over their peers as they progress in their careers. In 2011, Young won the PACCAR Award for Excellence in Teaching.

Debra Glassman, Senior Lecturer in Business Economics

Debra GlassmanDebra Glassman helps students understand the complex global macroeconomic environment in her TMMBA course, Domestic and International Economic Conditions.  Students discuss economic growth, inflation, unemployment, business cycles, fiscal policy and monetary policy. They also get a global perspective through exploration of national business systems, trade policy, the political economy of trade, and regional economic integration.  After just one quarter teaching in TMMBA, Glassman was recognized by students with the Faculty of the Quarter award.

Rebecca Lovell

Rebecca LovellLovell is a Foster alum, Chief Business Officer at GeekWire, and also teaches TMMBA’s new Venture Capital Investment Practicum. This two-day course synthesizes the TMMBA curricula with a refresher of marketing, finance, and management through the lens of venture capital investing.  The output is an all-day competition where teams analyze two businesses and present their analysis and investment decision to a panel of entrepreneur judges.

Andy Boyer

Andy BoyerAndy Boyer is also a Foster alum and co-founder of Social3i, a social media and online marketing consulting firm.  This quarter he taught a new Social Media for Managers course in TMMBA. The course familiarized students with successful social media programs and took a broad look at social media – from tactics and tools to how to use social in their business strategy.  Boyer had students contribute to a blog to share what they were learning and the progress of their class projects.

How TMMBA curriculum ties into the International Study Tour

Guest post by Roann Lubang, Class of 2012

The following courses came to mind during my visit at both Singapore and Beijing (in no particular order of priority):

Global Strategy

Because I had no real background knowledge of Singapore, I was extremely amazed with the westernization and development of the country. I remember glancing at the hotel newspaper and reading that Singapore is 3rd most competitive city in the world (New York being #1 and London being #2).

Geographically, Singapore was definitely in a perfect location to serve as the “Asian Hub” to globalize any business in the Asian countries nearby. As we’ve learned in Global Strategy class, when it comes to selecting a centralized location for a company’s headquarters, geographic location is key, especially when exporting/importing goods into easily accessible ports.

Professional Communications (Nonverbal)

Unlike in Singapore, our interactions with the local people in Beijing were more challenging because not everyone spoke English. Often times, we had to rely on body language and other nonverbal cues to understand what someone was trying to communicate.

When we were trying to negotiate with vendors at the Great Wall of China and/or other local markets, I sure was glad that numbers are quite universal. It was easy for both us and the vendors to write and or enter in the calculator the price we were willing to pay for their goods.

Negotiations

Though we haven’t taken this specific class until this spring quarter, I’d say we experienced a lot of negotiating with the street vendors at both Singapore and Beijing. Negotiating is all about making a collective decision on something, such as a price for a good.

As we’ve learned from our pre-meeting trip regarding shopping at Beijing, vendors actually enjoy negotiating with their buyers. If you don’t like their price and walk away, the vendors will actually follow you and ask, “Okay, how much then?” to get a feel for how much you are actually willing to pay and then there could be a bit of back and forth or meeting in the middle or else you can try walking away again to see if they really aren’t willing to budge on their price. I thought this experience was quite exciting too, but it sure does become costly once all the little things start adding up.

Operations and Supply Chain Management/Statistics

I’d say the airport experience to and from Asia reminded me so much of both Kamran and Martha’s classes. Because I was traveling to and from different countries, there were multiple lines I had to line up through: getting off and on the airplane, security screening, customs/declaration, etc. I couldn’t help and joke around with my classmates about M/M/1 lines and M/M/C lines and “jocking” for the what-seemed-like shorter and faster lines.

And because I personally have this paranoia about checking in my luggage, I couldn’t help but wonder the probability of the airlines losing my luggage. Come to find out, by the time we arrived in Singapore, both Tom and Tsun’s luggages were lost somewhere between Washington, San Francisco, Tokyo, and Singapore. I didn’t think that 2 out of 22 people (almost 10%) were that likely to experience such frustration – especially when we had company meetings the next days where we had to be dressed in business suits.

Strategic Marketing Management

I think that the last company we visited in China was the most interesting and fascinating. We visited Motorola and were expecting to hear about supply chain management, but instead heard a presentation on marketing in China.
I learned that working in marketing in China involves three parties: the government, the people, and the media. Unlike the United States where we are blessed with the freedom of speech, everyone involved in media experience a lot more pressure from both the government and the people. It sounds like both Chinese businesses and external businesses in other countries have to be extra careful how they portray the key players in the Chinese government and its people. Otherwise, they’ll have to be prepared to apologize publicly and find a way to re-establish a harmonious relationship with the Chinese.

Other classes that came to mind during our trip to Asia included the following, but my blog would get too long in explaining how they were all relevant:

  • Entrepreneurship
  • Leading Organizational Change
  • Competitive Strategy
  • Domestic and International Economic Conditions

Advocacy and engagement through social media

Sara Jones, Class of 2012

Tonight was the second session of our Social Media for Managers course. This is a new class in the TMMBA Program and one I was looking forward to. It’s both relevant to the work I do and a personal topic of interest. Our instructor is Andy Boyer, a Principle at Social3i Consulting and Co-Founder of Relaborate. He’s also a Foster Alum!

TMMBA guest speaker, Alonso Chehade
Alonso Chehade talking to the TMMBA Class of '12

Our first class on Saturday was an initial overview of our class project, basic social media strategies, and what platforms are out there. The class project is for each study group to pick a non-profit, small business, or cause and build a social media campaign around it. The idea is to teach by doing. It was harder than I thought to come up with a topic. My group finally settled on encouraging individuals to volunteer through a focus on more trivial benefits of volunteering such as free swag, free knowledge, free concert tickets ,etc. The hope is to reach an audience that hasn’t volunteered much in the past while being a bit humorous and lighthearted.

Each class session we are focusing on a different aspect of social media management and building that out for our projects. Tonight we talked about tools and strategies for blogging, Facebook, Twitter, and a few other platforms. We also had a guest speaker, Alonso Chehade, who talked about creating engagement.

Here are a few takeaways from class so far:

  • Social media needs to be tied to organizational goals and the bottom line. Have metrics to measure success of a campaign. It’s easy to get caught up in getting likes, follows, etc, but there need to be other measurements to ensure that your time and dollars are going to the right efforts.
  • Create engagement by being passionate, including people’s names in posts, responding to others, and asking questions to create a conversation.
  • People are motivated by Selfish Altruism. If we’re trying to get people to care about our cause, we need to think about what’s in it for them. What about our story will appeal to them? We shouldn’t just ask them to help, like our page, etc.
  • We can use the basic principles of Dale Carnegie to find success in social media engagement.
  • Find your social media superheros like Bill Sleeper, a 96 year old tech enthusiast who made headlines after he attended a local social media event, or Dan Dewey who was featured during Starbuck’s #everylove campaign.
  • A neat tool that I wasn’t aware of: www.followerwonk.com. I’ll definitely be using this one at work!

Over the next two weeks our groups are supposed to build content and launch our campaigns so that we have some data to work with during our next session on analytics. Now it’s time to create some engagement of our own.

What organizations or groups do you think have done a great job of using social media to support their cause?