Category Archives: Faculty

Packaging a Pill

Sara Jones, Assistant Director

One of the courses students are taking this quarter is Marketing of Innovations and Digital Media, taught by Professor Joe Dodson.  The course looks at marketing strategy throughout the product life cycle, with special emphasis on marketing new products.  Professor Dodson shares a memorable class discussion in the video below.

 

If you would like to experience a TMMBA class first-hand, email tmmba@uw.edu to schedule a visit. The only pre-req is that we ask you to either attend an information session or meet with the Program Director prior to your class visit.