How would you define marketing? For many people, they’d simply describe it as “it’s about cost, cost and (you guessed it …) more cost”. While TMMBA Professor, Natalie Mizik, acknowledges that spending is a factor that must be considered in marketing, the focus of her teaching and research challenges students to approach marketing in a much more integrated way.
TMMBA students embark on Mizik’s Strategic Marketing Management course in their 3rd quarter of the Program. She teaches marketing as a practical science that combines elements of other fundamental business courses – finance, statistics and economics to name a few. Students quickly learn that developing quantifiable and strategic marketing decisions is imperative for the success of a business. Watch this video to learn more about how Mizik strives to redefine how people look at marketing:
About Natalie Mizik: Natalie Mizik, Associate Professor of Marketing, has been with the Foster School of Business for two years. Prior to Foster, Mizik taught at Columbia Graduate School of Business, MIT Sloan School of Management, and the Kenan-Flagler Business School at UNC. Her current research focuses on branding, marketing strategy, myopic management, and pharmaceutical marketing. Read more about Mizik and her road to academia here.
Mizik will kick-off her third year teaching in the TMMBA Program this Summer Quarter. In her short time with the TMMBA Program, Mizik has already received numerous teaching awards – TMMBA Faculty of the Quarter (Class 12 & 13) and TMMBA Faculty Excellence in Teaching Award (Class 12 & 13). A student favorite to say the least!