Posts Tagged ‘Social media’

Sporks + Social Media = Help for students in India

Monday, May 21st, 2012
Guest post by Kevin Croy, TMMBA Class of 2012

I’m posting on behalf of my TMMBA team: the Sporks (class of 2012).  One of our classes this sixth (and final!) quarter presented us with an opportunity to use social media to raise awareness for a cause that is important to us.

MAI SchoolWe had many ideas about which cause to support, but the MAI School in India resonated with the team.  Our teammate, Krishnan, told us about the non-profit school his grandfather founded in India over 60 years ago.

Over the years, the school has done a lot with very little.  They provide a 1st-10th grade education to hundreds of children per year, despite their constrained resources.  The regional educational authorities pay teachers’ salaries, but not any other expenses like furniture or facility maintenance.

Krishnan’s grandfather is almost 100 years old, so Krishnan’s mother currently handles the day-to-day operations of the school.  When we asked her how we could help, she told us that the benches and desks were about fifty years old and needed to be replaced.

The estimated cost to replace the benches and desks is approximately $5,000 USD.  We knew it would be challenging, but we made it our goal to use social media to raise enough money to replace the benches and desks for the students at MAI.

So far, we’ve raised $1,172 of our $5,000 goal!  If you’d like to help us reach our goal by making a donation, you can donate through our FundRAZR account: http://fnd.us/c/9IST9

Donating money is not the only way to help.  You can help us raise awareness by following us on Twitter at @maischool and liking us on Facebook http://facebook.com/MaiSchool.

This project has been a very rewarding experience.  We’ve learned a lot about managing social media campaigns and we’ve received touching thank you notes from the students and staff of the MAI School.