TMMBA Professional Communications course help students excel in today’s competitive business environment

Lorraine Howell, Professional Communications instructor

Communication is NOT a soft skill! You can draw a straight line from how a company communicates internally and externally to the bottom line results. The Professional Communications curriculum in the TMMBA program is designed to give students the skills, tools, and strategies they need to excel as leaders in today’s competitive business landscape.

In the first quarter topics include identifying and understanding different communications styles, communications across generational divides, the basics of effective presentations, and how to craft an “elevator speech.” These courses form the foundation of the content that follows in subsequent quarters. Students have an opportunity to practice their speaking skills, be videotaped, and receive individual feedback and coaching.

The next sessions focus on business writing skills, particularly email and other electronic communication, and non-verbal communications, including body language and cultural influences.  Other course topics include elements of persuasion and how to think on your feet and respond in any situation.

In the final stages of the course we dive deeper into the elements of great presentations. Students will learn how to create engaging introductions and compelling closes to their public presentations. They will have additional hands-on practice with more feedback and coaching.

In addition to the Professional Communications course work, instructors in the TMMBA program incorporate additional presentation practice opportunities in their classes. Over the eighteen months students develop confidence and a broad communications tool kit they can use as they pursue their individual career goals.