Tobacco Studies Program

Counter-Marketing Strategies for Marginalized Populations

December 7, 2008

Counter-Marketing Strategies for Marginalized Populations

Cheryl Healton DrPH

Seminar on Health Disparities: The Case of Tobacco (HSERV 556)

Cheryl Healton As President and CEO of the American Legacy Foundation, Dr. Healton continues to guide the highly acclaimed truth© campaign, a national counter-marketing campaign that is credited in large part with reducing youth smoking prevalence to its current 28-year low. Dr. Healton formerly served as Head of the Division of Socio-medical Sciences and Associate Dean for Program Development at Columbia University’s Mailman School of Public Health. A thought-provoking public speaker, Dr. Healton has given a multitude of presentations around the world, including guest appearances on ABC’s Good Morning America, CNN’s Larry King Live, NBC’s Today Show, National Public Radio and more.
Biosketch: here

This lecture is also part of our Tobacco-Related Health Disparities (HSERV 556) course, where it is paired with the following readings:
Niederdeppe, J., Kuang, X., Crock, B., & Skelton, A. (2008). Media Campaigns to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now? Social Science and Medicine, 67, 1343-55.

Vishwanath K. (2006). Appendix G. Public Communications and Its Role in Reducing and Eliminating Health Disparities. In Examining the Health Disparities Research Plan of the National Institutes of Health: Unfinished Business.