Let’s Talk About Marketing Successful TRIO Programs
One of the most important things a TRIO Program can do is to be sure the world knows about its successes. We’re gathering examples of best practices in marketing – How about sharing yours here?
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October 14th, 2011
This is a great idea – I’ll pass the word.
November 14th, 2011
Graphs and charts help. But I think identifying population sections will be politically helpful. For, instance, how many potential voters are affected by TRIO programs? How much is it in percentage may make a difference in the concept of what Dr. Mitchen called “legitimacy,” of the programs.
May 4th, 2012
We try to ensure to involve and include the local media in the success of the program. We meet our goals; I try to ensure that a press release is sent out to the community (University, high school, city, county, etc.). Additionally, while our program is house with Washington State University, I continue to build relationships with other universities looking to support our scholars. The project coordinator and myself always remember that parents are stakeholders in the success of the scholars; hence, we include parents in chaperoning, bonding activities, and press release content. Showing statistics is a useful platform for electorates, but adding faces to the data drives the reality home.
Sincerely,
Claudine, Upward Bound