Let’s Talk About Marketing Successful TRIO Programs
One of the most important things a TRIO Program can do is to be sure the world knows about its successes. We’re gathering examples of best practices in marketing – How about sharing yours here?
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May 23rd, 2012
We have made efforts to do this from multiple perspectives- during TRIO Day for campus-wide and community-wide communication of the success of TRIO programs and our specifically, as well as with press release; annual data highlights to our university upper management; we have designated a portion of our e-newsletter to always highlight TRIO successes; as a state we have a TRIO fact book full of supporting data; at our Annual Graduation and Recognition Celebration we highlight successes and what TRIO does; and much more. What we need to continue to work on is at the community level beyond campus- making sure folks understand the power of TRIO and just what we do and accomplish. Keep the ideas flowing- it’s great to share!
May 4th, 2012
We try to ensure to involve and include the local media in the success of the program. We meet our goals; I try to ensure that a press release is sent out to the community (University, high school, city, county, etc.). Additionally, while our program is house with Washington State University, I continue to build relationships with other universities looking to support our scholars. The project coordinator and myself always remember that parents are stakeholders in the success of the scholars; hence, we include parents in chaperoning, bonding activities, and press release content. Showing statistics is a useful platform for electorates, but adding faces to the data drives the reality home.
Sincerely,
Claudine, Upward Bound
November 14th, 2011
Graphs and charts help. But I think identifying population sections will be politically helpful. For, instance, how many potential voters are affected by TRIO programs? How much is it in percentage may make a difference in the concept of what Dr. Mitchen called “legitimacy,” of the programs.
October 14th, 2011
This is a great idea – I’ll pass the word.