Student Leaders

Marketing makes the world go round – YEOC Marketing Session

Tuesday, January 26th, 2010

Marketing makes the world go round—well, at least the business world. And marketing just so happened to be the focus for December’s Young Executives of Color program. As one of my focuses at the Foster School, I was especially excited to lead this month’s session. Marketing is an incredibly dynamic subject, encompassing nearly all of a company’s strategic decisions making it incredibly difficult to decide what to include in an hour long introduction to the topic. The final product touched upon the basics—4P’s, target markets, mission statements—then moved on to the more specific areas of brand management and advertising. Students were also able to take a peek into the research of Brian Wansink and Robert Cialdini, prominent academics in the marketing world.

Peter Doubleday, a partner at Ernst & Young, as well as his colleague Bob Hilton, graciously made a visit to the YEOC group again leading an analysis on the visual identity of their company. With them were fellow Ernst & Young’ers Debbie Shih, Valerie Burris, and Kiyosha Baird who spoke about the importance of personal branding and networking. Although students should always be true to their personalities, they learned that certain elements could be emphasized depending on the situation—professional, social, academic. You wouldn’t joke around the same way with your boss as you do with your friends, would you?

Building on the earlier marketing lecture, students were able to employ what they learned about advertising in order to construct a commercial for future YEOC recruiting efforts. In true competitive spirit, teams had only 20 minutes to design a one minute video that would be used to attract new YEOC applicants. Musical numbers, classroom reproductions, and program value-adds all made appearances.

The college admission process again took the lead as our college prep topic. Seniors completed a workshop on writing personal statements with Jennifer Shoen. While Pamela Lacson and Jessica Rush led sophomores and juniors on the elements of analyzing and admitting college applicants – the roles were reversed and students decided who got admitted or denied into a mock university through an admissions case study.

Until January, wishing everyone a wonderful and restful holiday from the YEOC group!
-Elizabeth Comley, YEOC December Session Leader (Senior, Marketing & International Business)

YEOC – Ethics

Monday, November 30th, 2009
Femme Fatale Plus Deux on the steps of the Quad.

Femme Fatale Plus Deux on the steps of the Quad.

On November 7th, the Young Executives of Color Program (YEOC) held its second session of the 2009-2010 school year. November’s theme was Ethics and with the support  of Ernst & Young, Jilberto Soto—a YEOC mentor—led an amazing day. After introducing students to the six pillars of ethics and sample frameworks, Jilberto started off the morning by asking students to create their own ethical mission statements. Creating statements allowed students to process the information as well as evaluate their own moral priorities. They then broke out into college prep groups for focus topics on UW admissions, planning for college, and academic success strategies.

Ernst & Young took center stage in the afternoon with presentations on resume building, negotiations, and ethics in the workplace. Students paired up and put their negotiation skills to the test – assuming the roles of a buyer and car salesperson. Teams were required to compromise on key issues with the ultimate goal of enlarging the pie for everyone involved. Some sellers drove a hard bargain though and buyers are still bitter today……. Ultimately the negotiation was a fun learning experience for students, showing them the importance of fair dealing and lifetime customers—if a seller wanted repeat sales—versus short term profits. How amazing is it that high school students can gain first hand experience with key business terms such as “distributive barganing” and “logrolling”?

The session concluded with announcement of team Femme Fatale Plus Deux as winners of October’s photographic scavenger hunt competition. Cleary the group to beat!

 A big thanks to Jilberto our project lead for the session!!

 Thanks also to EY contributors: Yhoni Keleta, Annie Graebner, and Robiel Isaac! 

And our college prep presenters: Jennifer Rance, Toka Valu, and Pam Lacson :D

Cowardice asks the question, ‘Is it safe?’ Expediency asks the question, ‘Is is politic?’ Vanity asks the question, ‘Is it popular?’ But, conscience asks the question, ‘Is it right?’ And there comes a time when one must take a position that is neither safe, nor politic, nor popular but one must take it because one’s conscience tells one that it is right.

–Martin Luther King Jr.

Business Undergraduates In Leadership Development (BUILD) Program

Tuesday, November 17th, 2009
Toni Driver of Nordstrom speaks during a recent BUILD Program Workshop

Toni Driver of Nordstrom speaks during a recent BUILD Program Workshop

The BUILD Program has had a very successful start to the year with 205 students attending at least one of our Fall events. That’s double the participation rate for the Fall 2008, and there are no signs that we’re slowing down. By now, many students have learned that the BUILD Program hosts leadership workshops and events, and business students can earn a certificate and an invitation to a recognition reception after attending eight BUILD Program events. There is no need to register ahead of time, just attend the events and sign in as requested.

This quarter, BUILD kicked off the year by partnering with the Retail Management Program to welcome Toni Driver of Nordstrom who spoke about communicating correctly in the work place, and how to increase your professionalism.  Larry Flax, the CEO and Co-Founder of California Pizza Kitchen, flew in from California just for our event, and the students enjoyed hearing about his entrepreneurial experiences as much as they enjoyed the free CPK pizza. Toward the end of his speech, Larry asked students to always remember the acronym ROCK– Respect, Opportunity, Communication and Kindness– because in his opinion, you can’t advance in business without them.

 On November 11, many students celebrated the Veteran’s Day holiday by sleeping in, but we had over 60 students join us for the Student Leadership Summit, a day full of workshops, discussion groups and teamwork challenges. An impressive group of students contributed their ideas of what “leadership” really means, practiced communications and conflict resolution skills, learned about dress etiquette, officer roles and resume building and even completed a scavenger hunt around campus while taped together in large groups.

 The BUILD Program is wrapping up the Fall quarter events this week with a video conference sponsored by Global Business Week.  This opportunity will allow undergrads to sit in on an MBA course and observe the class interactions with the Chairman and CEO of Orix, Japan, Yoshihiko Miyauchi. The Global Business Center is providing a copy of the case to be discussed to everyone in attendance.
 
If you haven’t attended a BUILD Program yet, it’s not too late. There are 11 more events planned for Winter and Spring quarters, most noteably an “Effective Networking” workshop in January, followed by the annual Foster Career Networking Night on January 27. Keep up with all of the BUILD Program events on the website or the facebook page, as new events are continually posted. 
A student contributes to a communication activity during the Student Leadership Summit.

A student contributes to a communication activity during the Student Leadership Summit.

Annual Undergraduate Diversity Services Autumn Quarter Kick-Off Karoake & Games Night 10/22

Friday, November 13th, 2009

Hey: what can i say? I’m a sucker for karaoke.

I can’t sing to save my life, but the Annual Undergraduate Diversity Services Autumn Quarter Kick-Off Karoake & Games Night was all fun.
-oh and more than that:
…there was free food!

Prospective and Current Foster students belt out R & B Hits

Prospective and Current Foster students belt out R & B Hits

-but more than that too:
…there were internship opportunities and academic advancement all over the place!

From PWC Pricewaterhousecoopers [we had a celebrity in the house; current Foster Student, Matt Herring who was on the back of the PWC magazine talked to us! lol] and other organizations were on-hand to meet with students  personally like INROADS, and then Foster student organizations on campus, like the Association of Black Business Students, Hispanic Business Student Assocation and other organizations as well as specific academic programs interested in working directly with students of color. My favorite was learning about getting a Certificate of International Studies in Business (CISB) to attach to my Business Administration Degree and incorporating study abroad. I also learned about Case Competitions for Foster school locally and nationally – we got the FRESH-men-FOUR going into our first one next weekend, so that will be something to look forward to in future posts!

-Jordan Dacres (Pre-Business, Freshman)

NABA West Coast Conference ’09

Friday, October 23rd, 2009
UW Students at NABA Conference (Members - Association of Black Business Students)

UW Students at NABA Conference (Members - Association of Black Business Students)

Young Executives of Color Orientation
Young Executives of Color Orientation: YEOC Alumni Student Panel (Current UW Students)

In all seriousness on this one though; this has to be one of my greatest networking events that I’ve been to so far this year. It’s only been a couple of weeks into my freshmen year at the UW and before I know it, I am off on an all-expense paid trip to San Francisco for the National Association of Black Accountants (NABA) Student Conference. I got this opportunity because I made a good enough impression on Ernst & Young exec’s during the YEOC alumni student panel at the September Young Executives of Color Orientation.

During the NABA Conference, I learned SOOOOO many things about myself and the others around me in just three days. The one thing that sticks out and I can’t get rid of: “You’re always on.” From the moment you walk in, someone is watching you. So you always have to mind your p’s and q’s –  from how you act, to what you’re wearing and your appearance. This is all taken into account.  I interviewed with a lot of people and met other students who were in the same place as me [4 freshmen out of roughly 100 college students]. I learned from others who have already been in my shoes and received great advice. I loved talking to people who were already in the workplace, ready to impart tons of knowledge on to young students like myself. Overall, it’s an experience I won’t forget.

-Jordan Dacres, YEOC Alumnus (Freshman, Pre-Business)

Foster Fall Welcome 2009

Friday, October 23rd, 2009
Officers from MUSH table at the Fall Welcome

Officers from MUSH table at the Fall Welcome

This year’s Foster Fall Welcome was the largest yet with 22 groups tabling and a many students making their way through Balmer Commons during the event. Student organizations and program offices set up displays to help new and returning Foster students understand all of the opportunities that are available, and snacks and drinks were provided.

This annual resource fair is a tradition in the first few weeks of the Fall quarter, and allows students to connect with Foster clubs, departments and programs in order to enhance the undergraduate experience. 

If you missed the Fall Welcome and are interested in checking out the student clubs, you can find them on the Foster School of Business website!

2009 Business Career Fair

Friday, October 23rd, 2009
UMCA officers coordinate the annual Business Career Fair

UMCA officers coordinate the annual Business Career Fair

Undergraduate Management Consulting Association (UMCA) hosts the annual Business Career Fair every fall quarter in the beginning of the school year. Even though UMCA focuses on careers in management consulting and investment banking, the Business Career Fair features companies hiring for all types of careers. This fair has always been advertised campus-wide and is a great opportunity to interact with recruiters. Hence, this event has always been highly anticipated by both students and employers. Both parties have consistently found success each year where students receive internship and job offers as well as employers hire talented students to add value to their companies.

 In the current state of the economy, we were presented with a few problems in planning for the Business Career Fair 2009. As companies continue to cut their budget, recruiting continues to decline. Therefore, the main concern was: With more students seeking jobs than ever, how do we increase employer attendance to offer more networking opportunities for students?

Students meet recruiters at the annual Business Career Fair

Current student Holly Rubert talks with alum Susan Kramer (BA '07) during the Business Career Fair.

 This year, a committee of eight worked meticulously on developing ways to increase employer attendance and cut costs without degrading the students’ or employers’ experience at the fair. On October 13th, after over 3 months, 1100 emails, and 450 hours of planning later, it all came together in 4 hours as students interacted with over 80 employers, developing relationships, and finding the right fit for themselves and the company. Employers were impressed with the quality and quantity of the students. Many recruiters complimented our UMCA Resume Book, which was given to all employers, featuring the profile and resumes of all UMCA members. In regards to the quantity of students, a recruiter quoted, “I haven’t spoke with this many students in four years.” As for me, it was an extreme pleasure to be working with an enthusiastic committee of UMCA members and officers; although, none would have been possible without the help from the Foster School of Business, UW Career Center, SAO office, and HUB services.

 If you are interested in being involved with the Business Career Fair 2010, come to our UMCA meetings on Wednesdays 7PM in Balmer 214.

 We wish all students the best of luck during recruiting season!

 

Rocky Tang (Junior, Finance)
Career Fair Coordinator
Undergraduate Management Consulting Association

Foster Leaders Go To Camp!

Thursday, October 22nd, 2009
Foster Student Leaders

Foster Student Leaders

46 Foster students and six staff members spent two nights at Camp Huston in Gold Bar, Washington, in late September for the Foster Undergraduate Student Leadership Retreat.

22 business student organizations sent representatives who practiced communication and conflict resolution skills, discussed the impact of diversity, and found ways to collaborate between groups. The students all mastered a low-ropes challenge course and concluded the weekend with an Amazing Race-style scavenger hunt.

The annual event, now it its fourth year, is held the weekend before Autumn classes begin in order for student organizations to better collaborate and communicate with each other during the school year.  Business student organizations are required to send two representatives, and those students are tasked with teaching the group about their clubs, and then brining back information and ideas from the retreat to their membership.

Challenge Course

Challenge Course

Welcome to the undergrad blog

Friday, September 4th, 2009

The Foster School of Business Undergraduate Program Office and our undergraduate students will blog about Foster Events, student experiences, student leadership opportunities, and much more.

Blog contributors are all UW Foster School of Business (Seattle campus) Undergraduate Program staff:

  • Jai Elliott, Associate Director Diversity & Recruitment,  Undergraduate Programs
  • Jennifer Kitchen, Coordinator of Student Development , Undergraduate Programs
  • Pamela Lacson, Program Manager, Undergraduate Diversity Services

Get a taste of undergrad life and business school. Find out if it’s the right major for you. Enjoy the blog.