On April 9th 56 students participated in the first annual Ernst & Young and UMCA case competition.
Case Competitions provide an excellent opportunity for students to work together in groups and practice their business skills, analytical thinking, and public speaking. In the Fall of 2009 the Undergraduate Management Consulting Association (UMCA) decided that as a consulting organization it needed to offer a case competition so that students could actually get their hands on analyzing and solving a business case; just like they would in consulting.
There are numerous case competitions on campus but few that are hosted by the “all-star” companies that numerous students try to get jobs with. This was where UMCA reached out the Ernst & Young. As it turned out Ernst & Young was more than eager to partner in setting up a case competition. The partnership between UMCA and Ernst & Young allowed for both entities to focus on what they specialize in. UMCA focused on reached out to students and organizing logistics and Ernst & Young set out to find judges and a case.
14 teams, making a total of 56 students, analyzed a case related to how Pandora Radio can generate profit. The judges were impressed with what solutions the students came up with, ranging from hardware devices to online advertising. Ultimately the judges were most impressed and awarded first place to Vance Rouch, Venkat Rao, Elaine Raymond, and Cameron Chin. These students will get the opportunity to have dinner with numerous Ernst & Young Partners and Recruiters.
The first annual Ernst & Young and UMCA case competition was a huge success and with numerous teams on the waitlist this year, we are eager to expand the case next year.
-Peter Fantham, Senior, Marketing/Info Systems