Specialized Engagement

Overview

Specialized Engagement programs involve a limited scope of alumni or resources, but generate positive sentiment for the University and the Alumni Association.

Goals

  • Generate positive media coverage for the UW.
  • Foster strong working relationships with campus stakeholders.

Succes Metrics

  • Positive publicity generated through traditional and social media outlets from Specialized Engagement programming.
  • Feedback from campus units and stakeholders.

Examples of Specialized Engagement Programming