Senior Director: Vacant / Acting Director: Walt Dryfoos
The Office of Annual Giving solicits alumni, friends, parents, faculty and students on behalf of the University of Washington. Gifts are counted as Annual Gifts if they meet the following criteria:
- fiscal year giving totals less than $25,000
- the gift is expected to be annually recurring
- can be directed to any UW campus, school, college, unit or program
- can be used for current operations, endowments, capital projects, deferred or in-kind gifts.
The funds raised by the Office of Annual Giving serve as the foundation for all University fundraising efforts. These collective gifts provide a stable and ever-increasing source of support to meet the needs of the University.
Student Calling Program
The Student Calling Program (SCP) plays an important role in the success of the Office of Annual Giving’s fund-raising efforts on behalf of the University of Washington. Year-round, six days per week, UW student callers contact alumni and friends on behalf of each campus, school, college, and program, asking for financial support for the UW. The SCP is responsible for raising over $1 million dollars from 15,000 alumni and friends on an annual basis. While the SCP is primarily focused on renewing and acquiring donors to the University, the Student Calling Program also provides many of the University’s constituents with their only direct communication with the UW. This can occur through phone solicitation, program surveys and stewardship calls.
Direct Mail and Digital Media Program
The University of Washington’s centralized Direct Mail program generates the majority of gifts into the Office of Annual Giving via a highly organized and complex matrix of personalized and individualized mail solicitations that are produced throughout the year. All solicitations are developed to address each prospective donor’s school, college affiliation and giving affinities. Of equal importance is the analysis of segmentation and test results, and collaboration with each school and college unit to design the most effective targeted approach. The Direct Mail program accounts for more than 50 percent of the dollars raised by the Office of Annual Giving.
Online Giving Program
The Online Giving Program plans and implements internet-based external communications and marketing programs to increase awareness and private support for the University of Washington. The Support UW website, created and maintained by the Online Giving Program, generates an increasing number of gifts each year and has proven to be an effective tool for donor acquisition and renewal. The program manager also offers expertise to Advancement units to enable online donations through school, college, program and department websites and e-newsletters. Secure online giving capabilities can be added to any UW website free of charge, courtesy of the Office of Annual Giving.
Special Markets oversees solicitation efforts for specialized markets and affinities. We are also responsible for soliciting and educating students on the impact of philanthropy.
The following special markets are solicited for annual gifts:
- Reunion Giving Program
- Parent Giving Program
- Senior Gift Program
The Student Philanthropy Education Program (SPEP) educates students on the impact of philanthropy. We hold an annual event in the fall called Purple Palooza.
The President’s Club
The Director of the President’s Club oversees the annual gift club and manages President’s Club level-volunteers. The Director oversees solicitation efforts of this market.
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