Brand Guidelines

Advancement Messaging Platform

This advancement-specific messaging platform is intended to help you communicate to your alumni, donors and potential donors “on-brand” and in a consistent way. We recommend you also refer to the overall University Brand Guidelines below.

UW Brand and Editorial Guidelines

These brand guidelines are provided to help you communicate with alumni, donors, and potential donors in a tone and manner that is effective and consistent within both UW Advancement and the university-at-large.

UW Brand

UW Editorial