These guidelines are intended to help steer you through the process of developing and
maintaining a social media strategy. This is not the UW’s social media policy, which is still in development. Read the General Guidelines.
- Guide to Blogs: Blogs can be a useful tool for communicating regularly with groups, constituencies or any clearly defined audience that shares a common interest in following a blog about a given subject or theme. Read this guide for tips on when and how to use a blog.
- Best Practices: Helps to define whether or not your unit should have it’s own Facebook page and if needed, how to go about creating it. Contact information for the UW Facebook page manager is also included.
- Directory: This link connects to a comprehensive listing of already existing UW unit Facebook pages. It is a useful tool for seeing what has been done at the UW and reviewing the UW’s presence overall on Facebook.
- Best Practices: Flickr is a good option for storing and displaying photos online when the technical resources available to accomplish this task are limited.
- Best Practices: This is a very brief overview of LinkedIn along with a list of example UW Linkedin profiles. LinkedIn is another possible social media option for communicating with your constituency.
- Guide to Twitter: Twitter can be an effective communication channel for those who can commit to posting and engaging frequently and consistently. Read this guide for an overview and to learn how to maximize the effectiveness of your unit’s Twitter presence.
- Directory: This link connects to a comprehensive listing of already existing UW unit Twitter accounts. It is a useful tool for both seeing what has been done at the UW and for gauging current UW Twitter activity.