The Constituent Relations program supports a network of constituent-based alumni relations professionals (CROs) on campus. It allocates centralized resources to develop and implement broad-based engagement programs and services for UW alumni and friends. The Constituent Relations program also works with centralized support services in Advancement to develop broad-based and alumni data and analytics resources for units.
Please use the menu to the left to learn more about our team, CRO meetings and resources made available to you through the CR program.
The purpose of the Constituent Relations program is to provide benefit to constituency units and advance the mission of the university through facilitation of broad-based engagement initiatives.
What is Broad-based Engagement?
Within the University Advancement framework, the words broad-based engagement describe those programs and services aimed at identifying, engaging, and cultivating the wide cross-section of audiences who may have an interest and affinity to UW. Broad-based engagement also refers to the introductory stage of the Donor Development Continuum, UW’s philanthropic development model.
Constituent Relations uses some of the following criteria to define and support broad-based engagement:
- An audience that’s broader than only top alumni prospects and donors
- More than 100 attendees/recipients (although unit size plays into this consideration)
- Not purely focused on fundraising
- The event or activity should benefit an advancement goal as outlined by the unit and/or college