Love Purple, Raise Gold Toolkit

Love Purple, Raise Gold is the W Day 48-hour online giving event providing an opportunity for our communities to show their Husky Pride by making a donation through an online gift. To celebrate the UW’s 152 years, the goal is to reach 1,152 donors from 1:52 p.m. on Wednesday, October 23rd to 1:53 p.m. on W Day, Friday, October 25th.

Tools

Messaging

Sample e-newsletter/Web copy:

1,152 donors for 152 years
Celebrate UW’s 152 years and help us reach the goal of 1,152 donors with a gift to any fund during our 48-hour online giving event. Whether you give $5 or $152, don’t miss out on this chance to join in, make an impact and show your love for UW! Join us any time between 1:52 p.m. on October 23 to 1:53 p.m.* on W Day, October 25— at giving.uw.edu/LovePurple
*Pacific Standard Time

Facebook posts

Show your Husky Pride! Be part of Love Purple, Raise Gold: the UW’s 48-hour online giving event! Make a gift online any time between 1:52 p.m. on October 23 to 1:53 p.m. on W Day, October 25 to reach 1,152 donors for 152 years. Visit giving.uw.edu/LovePurple for details.

To honor year 152, we’re challenging the Husky community to reach 1,152 donors in 48 hours. Love Purple, Raise Gold is the UW’s 48-hour online giving event that starts 1:52 p.m. on October 23 and ends at 1:53 p.m. on W Day, October 25. Contribute to the purple and gold legacy with a gift of any size at giving.uw.edu/LovePurple

Huskies: Your challenge, should you choose to accept it, is to help the UW reach 1,152 donors in 48 hours to celebrate our 152 years. Make a gift of any size to any UW program at giving.uw.edu/LovePurple

Tweets

Show your #Love4UW & join the 48-hr event to reach 1,152 donors from 1:52pm on 10/23 to 1:53pm on #WDay giving.uw.edu/LovePurple

#Huskies: #LovePurple? Show your #Love4UW from 1:52pm on 10/23 to 1:53pm on #WDay giving.uw.edu/LovePurple

Mid-campaign example:

Only 24 hours left of @UWLovePurple! Show your Husky Pride by making a gift to celebrate our 152 years: giving.uw.edu/LovePurple

Web Graphics
Love Purple, Raise Gold graphics for your UW website

LPRG -White       LPRG-Gold

Facebook cover photos – Save the Date

Upload one of the following options as your Facebook cover photo

suzzallo-comingsoon

cherry-blossoms

FingerPoint-cover

bigW-cover

WdayFeature-cover

suzzallo-cover

Make a Gift button

LPRG Make a Gift

LPRG Make a Gift button.png

8.5″x11″ Posters (pdf)

Spread the word about Love Purple, Raise Gold throughout UW! (Download includes both posters).

Purple background
Purple background
White background
White background

Contacts

Betsy Hauenstein
Associate Director for Direct Mail & Digital Media, Annual Giving
206-543-9809
Email

Ellie Hahn
Project Manager for Direct Mail & Digital Media, Annual Giving
206-616-9590
Email

Elise Daniel
Senior E-communications Marketing Manager
University Marketing
206-616-8923
Email