Units are encouraged to promote planned gifts in their publications. The Office for Planned Giving and UW Marketing have developed generic planned giving ads (both for print and online use) that you can use as is or customize to meet your unit’s individual needs and audience. If you are considering developing an ad or using an existing ad in your publication, please contact Cristina Bailet. This will allow us to ensure the ad’s consistency in content and terminology.
Template ads are available on Marketing’s Planned Giving Advertisements page.
Planned Giving Options
Planned Giving Options provides brief descriptions of each type of planned gift and is designed to give potential donors an overview of how they work.
Provide donors with more detailed information on specific types of planned gifts.
Gifts in a Will or Trust (PDF)
Gifts of Life Insurance(PDF)
Gifts of Retirement Plan Assets (PDF)
Charitable Gift Annuity (PDF)
Charitable Remainder Unitrust (PDF)
Charitable Remainder Annuity Trust(PDF)
Retained Life Estate Gifts(PDF)
For more information, please contact the Office for Planned Giving.