UW License Plate Toolkit

Purple Pride on Your Ride is the general campaign for the new, purple UW license plates. More plate details are available at uw.edu/huskyplates, which includes FAQs, a DOL application form and general plate information.

Messaging

Sample e-newsletter/web copy

Purple Pride on Your Ride

husky license plate

Show your UW pride on your ride with the new, purple University of Washington license plates. With a portion of every purchase going directly toward academic scholarships, it’s a great way to give back.

Get yours: uw.edu/huskyplates
#UWPurplePlates

Facebook posts

A. You can now show some purple pride on your ride with the new, all-purple UW license plate. With a portion of every purchase going directly toward academic scholarships, it’s a great way to give back to students in need. In fact, license plate sales have raised $1.2 million to date for the UW General Scholarship Fund. Get more information about the new, purple plates today at uw.edu/huskyplates.

B. Purple UW license plates are finally available for Washington drivers! Add some purple pride your ride and order your plate today. Get all the details at uw.edu/huskyplates. Plus, $28 from every UW license plate purchased goes to UW student scholarships!

Tweets

A. New, purple plates are here! Show Husky pride on your ride and get yours: uw.edu/huskyplates #UWPurplePlates (108 chars)

B. Want to show purple pride on your ride? Check out the new Husky license plates: uw.edu/huskyplates #UWPurplePlates (114 chars)

Graphics

Click the graphics below to download files.

8.5″ x 11″ Poster (PDF)

HP Poster Preview_8.5x11

11″ x 17″ Poster (PDF)

HP Poster Preview_11x17

Web graphics

Horizontal banner 728 x 90
Husky Plate horizontal banner 728x90

Horizontal banner 320 x 50
Husky Plate horizontal banner 320x50

Web graphic 160 x 600
Husky Plate web graphic 160X600

 

Web graphic 120 x 60
Husky Plate web graphic 120x60

Facebook

Cover photo

Status post

Contact

Lisa Robbins
Assistant Director, Design & Production, University Marketing & Communications
206-221-8949
lrobb@uw.edu